Bacardi unveils ‘good spirited’ green plan

5th February, 2014 by Lauren Eads

The world’s largest privately held spirits company has unveiled its ambitious plans to build a more sustainable future.

Ed Shirley, president and CEO of Bacardi Limited

Ed Shirley, president and CEO of Bacardi Limited

The “Good Spirited: Building a Sustainable Future” initiative will see the company build on its environment program over the next eight years targeting its sourcing, packaging and operations to bring them to a more environmentally friendly standard.

As part of its plans Bacardi has set a target of sourcing 100 percent of sugarcane used in its production from certified sustainable sources, a pledge that Bacardi have said is an “industry first”.

The company has also committed to reducing the weight of its packaging by 10% by 2017, and by 15% by 2022, to make its packaging more environmentally friendly.

Operationally Bacardi have said its goal is to reduce water use by 55% and greenhouse gas emissions by 50% by 2017.

In addition to this, Bacardi plans to eliminate landfill waste at all of its production sites by 2022.

Recently, at a Bacardi distillery in Puerto Rico, demolition crews recycled more than 150 truckloads of concrete to be reused in the construction of new blending facilities.

Ed Shirley, president and CEO of Bacardi Limited, said: “Protecting the natural resources we use to create our brands, at every

step along the value chain, is central to our corporate responsibility.”

“We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”

Since the Company began tracking its global impacts on the environment in 2006, Bacardi has reduced energy use by more than 25 percent and water use by 54 percent. “Bacardi considers global environmental innovation part of its DNA,” says

Eric Kraus, senior vice president and chief communications and corporate affairs officer who leads Bacardi corporate social responsibility initiatives, said: “Our goal is to return to the environment at least as much as we take away. We’re setting a sustainability standard for others in the spirits industry to follow.”

Bacardi was founded by Don Facundo Bacardí in 1862 when the company’s first distillery opened in Santiago de Cuba.

Its portfolio now includes more than 200 brands and labels including Bacardi rum, Grey Goose vodka and Bombay Sapphire gin.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more