Bacardi unveils ‘good spirited’ green plan

5th February, 2014 by Lauren Eads

The world’s largest privately held spirits company has unveiled its ambitious plans to build a more sustainable future.

Ed Shirley, president and CEO of Bacardi Limited

Ed Shirley, president and CEO of Bacardi Limited

The “Good Spirited: Building a Sustainable Future” initiative will see the company build on its environment program over the next eight years targeting its sourcing, packaging and operations to bring them to a more environmentally friendly standard.

As part of its plans Bacardi has set a target of sourcing 100 percent of sugarcane used in its production from certified sustainable sources, a pledge that Bacardi have said is an “industry first”.

The company has also committed to reducing the weight of its packaging by 10% by 2017, and by 15% by 2022, to make its packaging more environmentally friendly.

Operationally Bacardi have said its goal is to reduce water use by 55% and greenhouse gas emissions by 50% by 2017.

In addition to this, Bacardi plans to eliminate landfill waste at all of its production sites by 2022.

Recently, at a Bacardi distillery in Puerto Rico, demolition crews recycled more than 150 truckloads of concrete to be reused in the construction of new blending facilities.

Ed Shirley, president and CEO of Bacardi Limited, said: “Protecting the natural resources we use to create our brands, at every

step along the value chain, is central to our corporate responsibility.”

“We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”

Since the Company began tracking its global impacts on the environment in 2006, Bacardi has reduced energy use by more than 25 percent and water use by 54 percent. “Bacardi considers global environmental innovation part of its DNA,” says

Eric Kraus, senior vice president and chief communications and corporate affairs officer who leads Bacardi corporate social responsibility initiatives, said: “Our goal is to return to the environment at least as much as we take away. We’re setting a sustainability standard for others in the spirits industry to follow.”

Bacardi was founded by Don Facundo Bacardí in 1862 when the company’s first distillery opened in Santiago de Cuba.

Its portfolio now includes more than 200 brands and labels including Bacardi rum, Grey Goose vodka and Bombay Sapphire gin.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more