Ale and cider blend launches at Tesco

3rd February, 2014 by Lauren Eads

UK-based William Sharvatt has signed a deal to distribute its porter ale and fine cider craft blend at Tesco.

London Velvet Bottle photo

London Velvet will be rolling out at Tesco stores across the south-east of England distributed by independent drinks company Silasu Ltd.

It is also set to launch in kegs at London’s Craft Beer rising event later this month in preparation for the UK’s on-trade.

David Green, founder and managing director of Silasu, said: “Originating from a fundamental respect for British brewing traditions, we wanted to offer today’s consumers something unique, refreshing and, above all, delicious by combining two of the finest of these traditions.

“We are thrilled that Tesco has come on board and very excited about showcasing our new keg at Craft Beer Rising and presence at Casual Dining.

“We look forward to further expansion so that more people can enjoy London Velvet both in and out of the home.”

The 5% beer will be available at an off-trade RRP of £2.50 a bottle.

In the 1890’s William Sharvatt owned a timber yard in the Old Kent Road, London where suppliers from the West Country would arrive with their timber.

This was accompanied by a supply of fine cider which William would mix with the locally brewed Porter Ale making a drink he described as “tasting like pure velvet”, marking the creation of London Velvet.

Today, London Velvet is made from traditionally brewed porter ale and West Country cider.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more