Alcohol campaign launched in Moldova

The Republic of Moldova has launched a nationwide campaign to promote responsible drinking.

1800px-Flag_of_Moldova.svgAccording to Alcohol in Moderation, alcohol consumption and alcohol-related deaths in the Eastern European country are among the highest in the World Health Organisation’s European rankings – despite it being one of the continent’s smaller countries.

A sign that this is a new step for Moldova, the campaign will focus on warning pregnant women of the dangers of drinking on their unborn baby and also reminding road users not to drink and drive.

The initiative was launched by the minister of health, Dr Andrei Usatîi, in Chisinau earlier this month and will include television and radio messages and outdoor advertising.

The current administration has made the reduction of alcohol consumption a key objective between 2012 and 2020.

The minimum age for purchasing alcohol has been raised as have the prices of high proof alcohol, sales hours have been reduced and so too has the drink drive limit to 0.3 g/L.

As AIM pointed out though, the government may have an uphill struggle on its hands.

A survey conducted between May and June 2012 found that 69% of consumers are not worried about the impact of alcohol on their health and 81% have no intention of reducing their consumption.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

Senior London Account Manager

The Drinks Club
London, UK

On-Trade London Sales Executive

Domaine Direct
London, UK

Vinisud

Montpellier,France
18th Feb 2018

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more