The future of Argentine Malbec

19th February, 2014 by Lucy Shaw

Argentine Malbec is memorable, gives immediate pleasure and is bringing new drinkers to wine. But how does the country build on this without making the same mistakes made by other varieties that became brands.

With global plantings of Malbec on the up, there has never been a more important time for Argentine producers to protect the image and strength of brand Malbec and reassert their status as the original “kings” of Malbec, as Trapiche’s Daniel Pi puts it.

Read on to find of out what opinion formers in the Argentine wine industry like Pi, Phil Crozier of Gaucho and Wines of Argentina head Alberto Arizu believe needs to be done in order to protect the strength of brand Malbec.

If you have a strong opinion on the….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters