The future of Argentine Malbec19th February, 2014 by Lucy Shaw
Argentine Malbec is memorable, gives immediate pleasure and is bringing new drinkers to wine. But how does the country build on this without making the same mistakes made by other varieties that became brands.
With global plantings of Malbec on the up, there has never been a more important time for Argentine producers to protect the image and strength of brand Malbec and reassert their status as the original “kings” of Malbec, as Trapiche’s Daniel Pi puts it.
Read on to find of out what opinion formers in the Argentine wine industry like Pi, Phil Crozier of Gaucho and Wines of Argentina head Alberto Arizu believe needs to be done in order to protect the strength of brand Malbec.
If you have a strong opinion on the subject then please leave a comment below or contact us via twitter @teamdb
For an in-depth analysis of the rise of “brand Malbec” and the risks it brings, please also see our recent magazine feature, Argentina: Old dog, new tricks.