UK brewer signs Russian export deal

23rd January, 2014 by Lauren Eads

Bath Ales has signed a Russian export deal targeting the off-trade including “high-end” supermarkets in a bid to boost overseas sales.

wildhare.jpegThe UK independent brewer has signed a long-term deal with an undisclosed Russian exporter making the continent its largest export market after New Zealand.

Bath Ales shipments to overseas markets doubled in 2013 with pans to repeat their success in 2014.

Moussa Clarke, export manager, said: “Demand for quality craft beer overseas is booming and we’re confident the quality of our products will see us deliver further success.

“We currently export to countries as far away as Mexico, Brazil and New Zealand as well as closer to home in Europe, and this year we’re planning to significantly increase our distribution abroad.

“We’ve been working hard to build our reputation overseas.

“This new deal sets the tone for what we can achieve.”

The deal will see the brewery’s flagship beer, Gem, as well as Wild Hare, Dark Side and Barnsey exported to the Russian off-trade market with a specific target on high-end supermarkets.

Robin Couling, managing director at Bath Ales, said: “The reputation of British brewing overseas is arguably at an all-time high, though many brewers do not capitalise on the opportunity.

“Currently only about 17% of breweries in the UK export their beer overseas so we’re one of the pioneers and there are huge benefits to be gained.”

Bath Ales was established in 1995 and currently produces just over 20,000 barrels a year from 11 sites across the South West.

The deal makes Russia the brewer’s biggest export market, followed by New Zealand and Brazil.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more