UK brewer signs Russian export deal

23rd January, 2014 by Lauren Eads

Bath Ales has signed a Russian export deal targeting the off-trade including “high-end” supermarkets in a bid to boost overseas sales.

wildhare.jpegThe UK independent brewer has signed a long-term deal with an undisclosed Russian exporter making the continent its largest export market after New Zealand.

Bath Ales shipments to overseas markets doubled in 2013 with pans to repeat their success in 2014.

Moussa Clarke, export manager, said: “Demand for quality craft beer overseas is booming and we’re confident the quality of our products will see us deliver further success.

“We currently export to countries as far away as Mexico, Brazil and New Zealand as well as closer to home in Europe, and this year we’re planning to significantly increase our distribution abroad.

“We’ve been working hard to build our reputation overseas.

“This new deal sets the tone for what we can achieve.”

The deal will see the brewery’s flagship beer, Gem, as well as Wild Hare, Dark Side and Barnsey exported to the Russian off-trade market with a specific target on high-end supermarkets.

Robin Couling, managing director at Bath Ales, said: “The reputation of British brewing overseas is arguably at an all-time high, though many brewers do not capitalise on the opportunity.

“Currently only about 17% of breweries in the UK export their beer overseas so we’re one of the pioneers and there are huge benefits to be gained.”

Bath Ales was established in 1995 and currently produces just over 20,000 barrels a year from 11 sites across the South West.

The deal makes Russia the brewer’s biggest export market, followed by New Zealand and Brazil.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more