Study links US drinking habits to political beliefs

3rd January, 2014 by Lauren Eads

A study into drinking habits in the US has revealed what your chosen tipple might say about your political persuasion.

Credit to Jennifer Dube, National Media Research Planning and Placement LLC

Credit to Jennifer Dube, National Media Research Planning and Placement LLC

According to a study by the US National Media Research Planning and Placement, Democrats prefer clear spirits such as vodka and Champagne while Republicans prefer brown liquor such as whiskey and wines.

The study found those drinking a glass of Robert Mondavi, Kendal Jackson, Wild Turkey and Jim Beam were most likely to turn out to vote, and vote Republican.

Meanwhile those choosing to sup a glass of Prosecco, Moët & Chandon, Smoking Loon wine or Tanqueray gin were most likely to vote, and vote Democrat.

At the other end of the scale those drinking Jägermeister, Jack Daniel’s or Malibu were deemed not as likely to turn out at the ballots, but if they did it would be to vote Reublican.

Those with a fondness for flavoured vodkas and peach schnapps were also found to be less likely to vote, but to vote Democrat.

The drink sitting on the fence appears to be rum with both Bacardi and Captain Morgan Spiced rum falling in the middle of the political spectrum.

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