You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Sunday 5 July 2015

Study links US drinking habits to political beliefs

3rd January, 2014 by Lauren Eads

A study into drinking habits in the US has revealed what your chosen tipple might say about your political persuasion.

Credit to Jennifer Dube, National Media Research Planning and Placement LLC

Credit to Jennifer Dube, National Media Research Planning and Placement LLC

According to a study by the US National Media Research Planning and Placement, Democrats prefer clear spirits such as vodka and Champagne while Republicans prefer brown liquor such as whiskey and wines.

The study found those drinking a glass of Robert Mondavi, Kendal Jackson, Wild Turkey and Jim Beam were most likely to turn out to vote, and vote Republican.

Meanwhile those choosing to sup a glass of Prosecco, Moët & Chandon, Smoking Loon wine or Tanqueray gin were most likely to vote, and vote Democrat.

At the other end of the scale those drinking Jägermeister, Jack Daniel’s or Malibu were deemed not as likely to turn out at the ballots, but if they did it would be to vote Reublican.

Those with a fondness for flavoured vodkas and peach schnapps were also found to be less likely to vote, but to vote Democrat.

The drink sitting on the fence appears to be rum with both Bacardi and Captain Morgan Spiced rum falling in the middle of the political spectrum.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Is fine wine turning a corner?

The Liv-ex Fine Wine 100 index is finally showing a year-on-year gain as it more...

Champagne needs to 'create a new occasion'

Champagne needs to "create a new occasion" and better communicate its brand if more...

Wine from Napoleon’s carriage to be sold

A bottle of wine apparently found in Napoleon’s carriage after Waterloo – more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

Californian wine struggling with supply

There is a "growing mismatch" between supply and demand that is badly hampering more...

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

Red wine could help fight depression

A component found in the skins of red grapes could be used to treat depression more...

Social Media Editor

Competitive

Diageo 'shelves' £240m Chinese scheme

Swellfun, the Chinese subsidiary of drinks giant Diageo, has reportedly more...

US Senate passes bill to boost spirits exports

The US senate has been applauded by members of the spirits trade for passing a more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Sutcliffe steps down from Sotheby’s role

Serena Sutcliffe MW has stepped down from her position as worldwide head of more...

Top 10 wines in the US press

A Texan Albariño, NY Riesling and Californian Syrah are among the wine tips more...

Constellation to buy Meiomi for $315m

Constellation Brands is to buy Napa-based wine brand Meiomi for $315 million, more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Hong Kong: Red obsession

While whites are starting to be taken seriously in Hong Kong restaurants, the more...

How to drink like a billionaire

With access to tropical islands, private yachts and the best food and drink more...

Winemaker fined $35k over toxic waste

An Australian winemaker has been fined AUS$35,000 (£17,000) after he was found more...

Wine Buyer

London, United Kingdom

Based on experience

UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by more...

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

Delegat aims high with new Barossa brand

Oyster Bay owner Delegat has launched “a new global brand” from more...

UK Sales Manager

London, United Kingdom

UK reviewing alcohol intake guidelines

Health officials are to review the government's drinking guidelines, as more...

Diageo appoints North America president

Deirdre Mahlan, Diageo's chief financial officer, has been announced as the more...