Study maps beer drinkers’ political vote

9th January, 2014 by Lauren Eads

Your choice of beer could reveal your political preferences, according to a recent study in the US.

beerLast week we brought you a study from the US National Media Research Planning and Placement (NMRPP), which revealed what your choice of wine or spirit said about your political allegiance.

According to the study Democrats prefer clear spirits such as vodka and Champagne while Republicans prefer brown liquor such as whiskey and wines.

But what about beer drinkers?

Researchers at NMRPP have devised this chart placing beer drinkers on the political spectrum based on their choice of brew.

According to its findings, strong Democrats have a keen taste for any microbrew, Stella Artois or Miller Genuine Draft.

While Democrats less likely to vote were most likely to be found supping on a pint of Milwaukee’s Best light beer, Heineken or Budweiser.

At the other end of the spectrum, strong willed Republicans were found to prefer Miller Lite, Amstel Lite, Blue Moon, Samuel Adams or Michelbob Ultra brews.

While Republicans less likely to turn out at the ballot preferred Coors, Corona and Busch Light.

The beer which most successfully crosses the political divide was Bud Light which low turnout voters of both sides were found to favour.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more