South African wine at record export level

Wine exports for South Africa in 2013 have topped the previous record with a 26% increase.

South Africa

South Africa

Exports from the African country rose from 417 million litres to 525.7m litres between 2012 and 2013 with the UK remaining the largest export market.

Just over a fifth of South African exports go to the UK now, rising 21% over 2013 to 111.2m litres.

German is the second export market and also saw a rise of 24% to 96.5m litres. White wine exports rose by nearly 18% and reds 22%.

New CEO of Wines of South Africa (WOSA), Siobhan Thompson, said that the success was the result of a bumper harvest in 2013 which allowed South Africa to fill the gap left by smaller harvests in Europe in recent years as well as a growing awareness of the quality of South African wines.

She said: ““It is encouraging that strong gains were achieved in the UK and Germany, our two biggest markets, where packaged wines in particular showed very healthy growth.

“Packaged wines to the UK were up 31% and Germany saw an increase of 17%. At the same time, exports also grew across an increasingly broad range of other markets.

“We see as significant the impressive growth in high potential markets, such as the US, where we are confident of achieving long term growth.

“Exports to the US increased by 37%, buoyed by improved distribution and ongoing positive media exposure.”

 

One Response to “South African wine at record export level”

  1. Peter Gebler says:

    Of course it is good news for South Africa to post such volume growths, but to round off the story one should also look at the disappointingly low price level at which most of this wine is sold.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Logistics Team Leader

Speciality Drinks
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

Business Manager - Impulse

Australian Vintage
Croydon, UK

Decanter Awards Marketing Manager

Decanter
London, UK

Customer Development Manager - South London

Love Drinks Ltd
London, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Grenache Masters 2019

Deadline : 26th April 2019

The Tuscan Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more