Big changes for ProWein in 2015

Despite celebrating its 20th anniversary this year, ProWein is holding back further expansion until next year when there will be major changes to the show.

prowein 2014Speaking to the drinks business Michael Degen, executive director of Messe Düsseldorf, explained that this year’s ProWein would be “more or less the same” as last year’s.

“We’re moving halls in again in 2015,” he continued, “so there will be no change in 2014. We have major changes in mind for the next fair.”

The only minor change this year will be the food and wine matching stand, “Wine’s Best Friends”, moving from Hall 6 to Hall 71.

Degen explained that while there was a substantial waiting list for the show, growth had to be controlled or exhibitors would not see the benefits.

Next year the show is going to switch from Halls 1-7 to Halls 9-17 which will give the show 20% more floor space and greater capacity for visitors.

But Degen said he wanted to make sure visitor numbers could be maintained (they grew to over 40,000 last year) or producers might complain.

“Last year we had 10% more visitors – which was very good,” said Degen, “but with the increased floor space it was difficult to tell.”

The increased space will also mean that generics will be able to enlarge their stands, something they have apparently been calling for.

Degen added that he was very aware that the larger the fair gets, the more attention needed to be paid to smaller producers who were more likely to be lost in the throng and who did not approach the show necessarily with the same attention to detail as bigger companies and so may not feel the full benefit of the fair.

“Large producers do very thorough preparation for ProWein,” said Degen. “The bigger ProWein gets the more you have to care about the small producers.

“We need to bring them to a point where they learn they have to send some emails out and say they have a story to tell.

“That’s the problem for the next few years.”

He added that ProWein did offer a comprehensive service to exhibitors after they’d signed up, which offered everything from stand design to mailouts to those listed on ProWein’s database.

The themes for this year’s show were announced back in November. The main theme will be on “Premium Wine”, while the Fizz Lounge will be looking at current bar trends.

Japanese wine in the form of native grape Koshu will also be making its first appearance at the show.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more