NZ needs to ‘broaden story’

22nd January, 2014 by Rupert Millar

New Zealand needs to focus on getting the message of its other grape varieties over to consumers thinks New Zealand Winegrowers CEO, Philip Gregan.

Grapes ripen in Central Otago

Grapes ripen in Central Otago

Both Gregan and Chris Stroud, UK head of New Zealand Winegrowers stressed the importance of focusing on Sauvignon Blanc from around New Zealand as well as the other grape varieties the country is producing.

Speaking to the drinks business at the New Zealand annual tasting, Gregan said that while Sauvignon Blanc had, “opened all the doors, the things that make Marlborough so distinctive can be seen elsewhere in New Zealand and also in our Pinots and Chardonnays etc.

“Marlborough is still the lead story but there’s a lot going on elsewhere. We need to broaden that story and tell the trade and consumers what’s going on.

“Chardonnay’s one of our unsung stories, great wines with big flavour. We’ve just got to get the message over.”

As Stroud pointed out, the main “theme” of this year’s tasting was, “highlighting our regional diversity”, as well as showing the developments going on within regions such as Marlborough with lees ageing and barrel fermentation.

The London tasting remains the most important for New Zealand in Europe outside of ProWein (the UK is still New Zealand’s third biggest market) but Gregan added that New Zealand Winegrowers would not be returning to the London Wine Fair this year.

Nonetheless, New Zealand will still have a “significant presence” in London this year, “just through importers not a generic stand”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more