German beer sales hit 25-year low

Sales of beer in Germany dropped for a seventh year in 2013 – their lowest since 1989.

Fracking-Threatens-Quality-of-German-BeerOn Thursday, the Federal Statistical Office (Destatis), reported that 94.6 million hectolitres of beer was sold by German breweries in 2013 – a decrease of 1.9 million hectolitres.

Of that 79.7 million hectolitres, 84 percent, were sold on the domestic market – down by 2%.

Other Europeans also drank less German beer with EU sales down 8.6% while overall, German beer exports fell by 3.8%.

The drop was blamed on changing tastes and an increasing preference for mixed drinks and non-alcholic beers, while The German Brewers’ Federation blamed a long winter and rainy summer for keeping people from drinking outside in parks and beer gardens.

In a statement, the federation said foreign beer lovers placed a premium on “the unique taste and absolute clarity and purity of beers brewed according to the German purity law”.

Germany’s 500-year-old beer purity law states that the national beverage can be made from only four ingredients – water, hops, malt and yeast.

Germany is Europe’s biggest beer producer and has 1,300 breweries that now make about 5,000 different beers.

Last year German brewers applied to have the country’s beer making tradition placed on the UNESCO list of the world’s “intangible cultural heritage”.

In contrast the UK saw beer sales rise for two consecutive quarters in 2013 for the first time in 10 years.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London,

Sales Scotland

Liberty Wines
Scotland, UK

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more