German beer sales hit 25-year low

31st January, 2014 by Lauren Eads

Sales of beer in Germany dropped for a seventh year in 2013 – their lowest since 1989.

Fracking-Threatens-Quality-of-German-BeerOn Thursday, the Federal Statistical Office (Destatis), reported that 94.6 million hectolitres of beer was sold by German breweries in 2013 – a decrease of 1.9 million hectolitres.

Of that 79.7 million hectolitres, 84 percent, were sold on the domestic market – down by 2%.

Other Europeans also drank less German beer with EU sales down 8.6% while overall, German beer exports fell by 3.8%.

The drop was blamed on changing tastes and an increasing preference for mixed drinks and non-alcholic beers, while The German Brewers’ Federation blamed a long winter and rainy summer for keeping people from drinking outside in parks and beer gardens.

In a statement, the federation said foreign beer lovers placed a premium on “the unique taste and absolute clarity and purity of beers brewed according to the German purity law”.

Germany’s 500-year-old beer purity law states that the national beverage can be made from only four ingredients – water, hops, malt and yeast.

Germany is Europe’s biggest beer producer and has 1,300 breweries that now make about 5,000 different beers.

Last year German brewers applied to have the country’s beer making tradition placed on the UNESCO list of the world’s “intangible cultural heritage”.

In contrast the UK saw beer sales rise for two consecutive quarters in 2013 for the first time in 10 years.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more