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Thursday 23 October 2014

BrewDog opens Brazilian outlet

22nd January, 2014 by Rupert Millar

Scottish craft brewer BrewDog has opened a bar in São Paulo, bringing its global tally to 14.

Fachada Brewdog 1_Rogerio VoltanThe bar, Fachada BrewDog, is the second outside the UK (the first being in Stockholm last year) and is located in the Pinheiros District of the city.

The bar will serve 15 beers on tap including a guest beer from Brazilian brewery Way Beer called “WayDog”.

With room for 140 patrons the bar will also serve food such as beer infused hot dogs, a Brazilian cheese platter and paninis.

Co-founder James Watt said: “Brazil is currently the world’s third largest consumer and producer of beer, so this move was a no brainer for us. There’s an unquenchable thirst for quality beer in the country, and the demand for BrewDog has been growing steadily ever since we started exporting there. São Paulo is a vibrant city that has always embraced the new and the alternative, and now its legions of craft beer fanatics have a new temple.”

BrewDog hopes it is the first of eight new openings this year both in the UK and around the world.

Other global locations include Tokyo, Berlin, New Delhi, Rome and Brussels.

Watt added: “We want to make people as passionate about beer as we are, and that doesn’t stop in the United Kingdom. We already export to 42 international markets and the growth of our bar division will narrow the distance between us and our international fans.

“Our bars are more than just outlets – they are hot spots of the craft beer movement, showcasing the best beers the world has to offer. We have stuck the flag of the craft beer revolution in the soil of one of the biggest cities in the world and we’re not going to stop there.”

Last week the Scottish brewery revealed it also had plans to open a chain of craft beer shops in the UK and Scotland.

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