Hey sports fans it’s “Beer Bowl” time and just as db did last year for the 49ers vs. Ravens game, here’s a rundown of the teams and what you should be drinking during Super Bowl XLVIII.
Craft beer map of the US
The AFC champions the Denver Broncos are lining up against the NFC’s Seattle Seahawks in this year’s Super Bowl, now just a week away.
Both teams have their own style of football but it’s a match-up of different American cultures too.
Solid, mid-western Denver, where the buffalo roam, men are men, go to rodeos and wear Stetsons and West (Left) coast Seattle with its tech-savvy hipsters, wearing skinny jeans and toques (beanies), grinding their own coffee and hanging out in the latest pop-up bistro.
At first glance they couldn’t be more different but, if there’s one thing Washington and Colorado have in common it’s craft brewing.
Both states have some of the highest levels of craft brewing in the country with over 20 craft breweries per million people.
Colorado is ranked 4th in the US for breweries per capita and Washington 8th with 139 and 146 craft breweries respectively (Washington’s population is larger).
The game is set to be a veritable clash of the titans when the two teams meet at the MetLife Stadium in New Jersey next weekend.
Denver is fielding the best offensive line in the league against Seattle’s top-rated defence and it’s the match-up everyone is talking about.
It’s set to be a game of firsts too. Denver’s quarterback, Peyton Manning, is a legend of the game looking for his second Super Bowl win.
Already a Super Bowl winner with the Indianapolis Colts he has battled back from serious neck surgery and is now looking to take another franchise to NFL glory – a feat never accomplished before – and all at the tender age of 37.
Time is running out though for Manning to win that coveted second ring and he knows it.
For the Seahawks it would be the first Super Bowl win in the franchise’s history. Founded in 1976 and with a successful record in, without doubt, the toughest division in the NFC, the “Hawks” have only ever made it to one big game where they lost to the Pittsburgh Steelers.
Their young quarterback, Russell Wilson, has a glittering career ahead of him after just two regular seasons in the NFL.
Which of them is hungrier to get their hands on the Vince Lombardi trophy?
Whatever the result, this promises to be one of the most exciting Super Bowls of recent times as irresistible force meets immovable object – it’s going to be a cracker.
The Seahawks’ Russell Wilson (l) and Boncos’ Peyton Manning – who wants it more?
But enough of all this football talk, back to the drinks, AB InBev usually has the beer rights wound up tight when it comes to Super Bowl advertising and it is estimated that 50 million cases of beer are drunk on Super Bowl Sunday – 94% of which is Bud Light, Budweiser, Miller Lite and Coors Light.
That the big breweries have a monopoly on beer rights is no surprise. A 30-second advert during the Super Bowl this year costs a record-breaking $4m a pop.
However, in the comfort of your own homes or at your own tailgate parties there are no brand restrictions to hold you back.
Bud Light and Budweiser might be the marketers’ drink of choice but the west coast and mid-west are the craft brewing bastions of America.
Whether you’re a Bronco, a “12th Man” or perhaps just plain curious about what this whole “football” thing is, over the following pages you’ll find a brief lowdown on the teams, the best drinks with which to display your allegiance and a rudimentary “bluffer’s guide” to the game.
Kick off is on Sunday 2 February at 6.25pm Eastern Standard Time on Fox and around 11pm here in the UK where the game is being aired by Channel 4.
Full stats and coverage from every possible angle can be found here on NFL.com