Accolade’s Chardonnay results good news for Australia

31st January, 2014 by Rupert Millar

Accolade Wines’ “All About Chardonnay” survey results show the trade believes Aussie Chardonnay has improved stylistically, that it represents the best value above £8 and that it has room for growth.

ChardonnayAccolade surveyed leading wine journalists and writers for the questionnaire the topics spanning the stylistic changes of Australian Chardonnay, the price point where they represented the best value, whether there was still room for growth for Aussie Chardonnay and whether its appeal was increasing.

One hundred percent of respondents said that the style had changed in recent years and 66.67% said that the style of Australian Chardonnay in the UK had got a lot better, while the remaining 33.33% thought it had only improved a little.

As to where Australian Chardonnay represented the best value, no one thought that the £5-£7.99 category was best, 25% thought £8-£9.99, 50% thought the £10-£14.99 bracket and 25% even thought as high as £15+.

Over 90% said that the best Australian Chardonnays were a match for Burgundian and other European regions.

When compared to other regions of the world, between £5-£10, 88% of those surveyed thought Australian Chardonnay was better value than Californian examples, 66% said it was better than Burgundy, and 50% thought it superior to Argentine Chardonnay.

Fewer respondents saw Australian Chardonnay outperforming Chile (22%), South Africa (27%), New Zealand (27%) and the South of France (27%) at that price bracket.

Nonetheless, of all those countries and regions, Australia still came out top when asked which country overall had the greatest potential for growth sales in its Chardonnay.

A further 83% said that they thought Australian Chardonnay had the potential for growth in the UK – 8% said no – and 79% said they believed Chardonnay’s appeal for UK consumers was increasing compared to five years ago.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more