Champagne shipments fall by 5m bottles

16th January, 2014 by Patrick Schmitt

Figures just released by the The Champagne Bureau (CIVC) show that global Champagne shipments have fallen for the second consecutive year.

Champagne

Champagne shipped 304 million bottles in 2013, 1.5% down on 2012

The total number of bottles shipped in 2013 has dropped by five million, following a 14.2m decline in 2012, according to statistics sent to the drinks business this afternoon.

With 304m bottles sold worldwide in the last 12 months, shipments were 1.5% down on 2012, when just under 309m bottles were distributed globally, which represented a 4.4% drop on 2011, when the region sold almost 323m bottles.

However, it was back in 2007 that Champagne enjoyed its record year, selling as many as 338.7m bottles in 12 months.

In 2013 – like 2012 – it was recessionary Europe that dragged the figures downwards, above all France where over 50% of all Champagne is sold.

France saw a 2.3% drop in sales, down to 167m bottles from 171.4m bottles in 2012, meaning that a significant proportion of the global sales decline can be attributed to demand in this single country.

Meanwhile shipments within the EU as a whole fell by 3.4% to 74 million bottles, having achieved sales of 76.4m in 2012.

In contrast, shipments to markets outside the EU continued to climb, and increased by 3.2% to 63m bottles, growing at the same rate as 2012, when sales also rose 3.2%, taking the total in that year to 61m.

In terms of timing, 15% of Champagne’s volume sales occurred in December, with 42m bottles shipped in that single month, representing an 8% increase on sales in December 2012.

Notably, 2013’s shipment volumes matched exactly the 304m bottles produced from the 2013 vintage after the CIVC reacted to falling shipments by lowering the maximum permitted yield for the harvest to 10,000kg per hectare.

The CIVC also released information to show that Champagne’s turnover was down slightly, with sales worth €4.3 billion compared to 2012’s €4.37bn total.

Falling sales of Champagne in Europe goes some way to explaining the extremely attractive offers identified by db in French and UK supermarkets over the Christmas period.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Conviviality
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more