Top tips for luxury drinks brands17th December, 2013 by Gabriel Stone
10. Express your brand DNA
Ensure that you have a clear definition of your own brand and its DNA.
This should incorporate its values, its history, its story and its vision for the future. Once this has been captured, this should be clearly communicated to your customers and retail partners.
Your physical retail space should be the 3D expression of all of the above, and should truly bring your brand to life.