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Monday 6 July 2015

If that's interesting, how about these?

Beaujolais pushes for sparkling AOC

Beaujolais is trying to gain AOC status for its sparkling wines which, with it more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

US Senate passes bill to boost spirits exports

The US senate has been applauded by members of the spirits trade for passing a more...

Global Wine Buyer

London, United Kingdom

Competitive

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...

World's best beer and wine festivals

Forget Glastonbury, these are the festivals you should be making a beeline for more...

Constellation to buy Meiomi for $315m

Constellation Brands is to buy Napa-based wine brand Meiomi for $315 million, more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Champagne needs to 'create a new occasion'

Champagne needs to "create a new occasion" and better communicate its brand if more...

The week in pictures

Pub-friendly pooches, Kevin Spacey and a one-off tasting of Achaval Ferrer more...

Cockburn’s wins the boat race

Cockburn’s has won the 2015 Barcos Rabelos race, featuring the boats that more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Mumm releases Santana sparkler

Legendary guitarist Carlos Santana has teamed up with Mumm Napa to release a more...

Delegat aims high with new Barossa brand

Oyster Bay owner Delegat has launched “a new global brand” from more...

Bilingual 'tool' demystifies wine tasting

The Australian Grape and Wine Authority has developed a new "tool" which more...

PR Manager

Competitive

Deadline looms for IWSC digital post

The International Wine & Spirit Competition has made a final call for more...

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

How to drink like a billionaire

With access to tropical islands, private yachts and the best food and drink more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

Wearable technology and the data driven night out

Ed Southerden, senior planner at creative communications agency Bray Leino, more...

Top 10 new craft beers

With new beers coming onto the market all the time, it can be difficult to keep more...

Diageo appoints North America president

Deirdre Mahlan, Diageo's chief financial officer, has been announced as the more...

UK Sales Manager

London, United Kingdom

UK vineyards included in tax relief scheme

Winemakers in the UK will be able to benefit from income tax changes for the more...

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

Top tips for luxury drinks brands

17th December, 2013 by Gabriel Stone

10. Express your brand DNA

DNAEnsure that you have a clear definition of your own brand and its DNA.

This should incorporate its values, its history, its story and its vision for the future. Once this has been captured, this should be clearly communicated to your customers and retail partners.

Your physical retail space should be the 3D expression of all of the above, and should truly bring your brand to life.

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