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Thursday 24 April 2014

Armand de Brignac to release largest-ever bottle of rosé Champagne

5th December, 2013 by Andy Young

Armand de Brignac has confirmed that it is set to release a 30-litre Midas bottle of its rosé Champagne, the largest bottle of rosé Champagne ever produced.

Armand de Brignac Rose Midas_HRThe first ever Rosé Midas bottle will be uncorked at Hakkasan Las Vegas, which is located at the MGM Grand Hotel & Casino.

The Midas bottle holds the equivalent of 40 regular-sized 750ml bottles, it is over four feet tall and weighs in at 45kgs.

Yvonne Lardner, Global Director of Brand Communications for Armand de Brignac Champagne said: “From our insistence upon using grapes from the most historic villages of Champagne to our requirement that every step of the process be done by hand, everything about Armand de Brignac is done with an eye for quality and uniqueness. We are proud to be setting new benchmarks with our incredible large-format bottles and thrilled to be unveiling our one-of-a-kind Rosé Midas Champagne experience at Hakkasan Las Vegas.”

A staff of just eight people crafts each bottle of Armand de Brignac by hand at the family house in Chigny-les-Roses, and because of the “labour intensive production methods” that go into the large format bottles, the brand has confirmed that only “an extremely limited number” of the Rosé Midas bottles will be made available.

A Midas bottle of the brand’s Brut Gold already exists and has been at the centre of many of the world’s most expensive bar bills. And with the Rosé Midas listed at US$275,000 at Hakkasan, there could soon be some new contenders for those expensive bills.

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