Pinot Noir in a can launched

19th November, 2013 by Lucy Shaw

Oregon-based producer Union Wine Company has released a Pinot Noir in a 12-ounce can to try and encourage the “beerification” of wine among consumers.

Yes, we canned: Union Wine Company’s Underwood Pinot Noir and Pinot Gris in 12-ounce cans

As reported by business and design website Fast Company, the cans, traditionally used to house the likes of Budweiser and Miller Light, will go on sale next year at around US$5 each.

The idea for the cans, carrying both Underwood Pinot Noir and Pinot Gris, came after a trial run at Portland food and wine festival, Feast 2013, proved a hit.

Union Wine Company’s owner, Ryan Harms, is hoping the cans will help make wine more accessible to a new breed of consumers. In addition, his….

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7 Responses to “Pinot Noir in a can launched”

  1. Andrew says:

    Simple error correction: The image description near the top of the article states “21-ounce cans”. Should be “12-ounce cans”.

    Thanks =)

  2. JT Davis says:

    PLEASE DO IT!

  3. Zach says:

    haha. This is not a new idea…. The tv show “It’s Always Sunny” uses cans to drink their wine so that they don’t spill it.

  4. JVPWINE says:

    Great idea for poolside or at the lake.

  5. Mary Ellen trella says:

    They should give consumers free can of wine coupons to have us try the product. Also if there is the 5 cents bottle return that would be good for recycling.

  6. It like it when we are going on a hike. I toss a can or two in my backpack and when we get to our point of interest we have a drink and snack. The cans are much lighter and take up less room. I love taking the cans on activities we do where a bottle is more inconvenient. When you take a bottle of wine to a party I open it then set on counter I go socialize and come back and my bottle may be empty. We I pop my can and carry with me if I want another I CAN.

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