Paper wine bottle to go on sale in US5th November, 2013 by Lucy Shaw
British packaging firm GreenBottle has launched the world’s first paper wine bottle in the US with California wine producer Truett-Hurst, with a label designed by Stranger & Stranger.
While Stranger & Stranger designed the label graphics, GreenBottle partnered with Truett-Hurst to develop the Paperboy wine product, the bottle for which is made from compressed recycled paper and weighs just 65g – a seventh of the weight of an average glass wine bottle.
Paperboy will be the first paper wine bottle in the world to go on sale, making its debut in the US this week.
GreenBottle’s managing director Mark Eaves told the drinks business: “We’re delighted to finally have our paper wine bottle on the shelf. A great concept has now become a viable reality. Paperboy is not only much lighter and more environmentally friendly than glass bottled wines, it’s a great quality wine too.
“We also know that consumers will revel in the safe portability and unique easy-pouring characteristics of GreenBottle, as well as the improved insulation properties, all of which combine to make it a great choice for out of home consumption as well.
“To export our bottles to the US and launch them in California is a huge milestone for GreenBottle but this is just the beginning. We’re convinced it has enormous potential in wine markets across the world. The interest in it has been phenomenal.”
As reported by packaging design website The Dieline, Paperboy is made from compressed recycled paper and printed with natural inks.
While the outside of the bottle boasts a black ink retro graphic of a freckled, hollering paperboy, the inside contains a recyclable sleeve similar to those found in boxed wine.
GreenBottle told db that the bottle has a carbon footprint which is less than one third that of an equivalent glass bottle.
“Paperboy is about as green as it’s possible to make a wine bottle. They weigh only an ounce when empty so save a huge amount of energy on shipping,” Shaw said.
“The bottles are rigid and strong; they’re even ice bucket safe for three hours,” he added.
Filled with a 2012 red blend from Paso Robles, Paperboy went on sale in US supermarket Safeway this week and will be available across America soon.
Safeway has proved open-minded to wine packaging innovations – last year it enjoyed success with Truett-Hurst’s range of five wines wrapped in recycled paper.
The same winery commissioned Shaw to create a square wine bottle for its California Square range, which launched in the US last month.
The California Square range comprises a 2012 Russian River Valley Chardonnay, a 2012 Paso Robles Cabernet Sauvignon and a 2012 Paso Robles red blend made from Petite Sirah, Syrah, Sangiovese, Zinfandel, and Merlot.