You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 1 July 2015

Paper wine bottle to go on sale in US

5th November, 2013 by Lucy Shaw

British packaging firm GreenBottle has launched the world’s first paper wine bottle in the US with California wine producer Truett-Hurst, with a label designed by Stranger & Stranger.

Truett-Hursts’ Paperboy wine bottle is made from compressed recycled paper

While Stranger & Stranger designed the label graphics, GreenBottle partnered with Truett-Hurst to develop the Paperboy wine product, the bottle for which is made from compressed recycled paper and weighs just 65g – a seventh of the weight of an average glass wine bottle.

Paperboy will be the first paper wine bottle in the world to go on sale, making its debut in the US this week.

GreenBottle’s managing director Mark Eaves told the drinks business: “We’re delighted to finally have our paper wine bottle on the shelf. A great concept has now become a viable reality. Paperboy is not only much lighter and more environmentally friendly than glass bottled wines, it’s a great quality wine too.

“We also know that consumers will revel in the safe portability and unique easy-pouring characteristics of GreenBottle, as well as the improved insulation properties, all of which combine to make it a great choice for out of home consumption as well.

“To export our bottles to the US and launch them in California is a huge milestone for GreenBottle but this is just the beginning. We’re convinced it has enormous potential in wine markets across the world. The interest in it has been phenomenal.”

As reported by packaging design website The Dieline, Paperboy is made from compressed recycled paper and printed with natural inks.

While the outside of the bottle boasts a black ink retro graphic of a freckled, hollering paperboy, the inside contains a recyclable sleeve similar to those found in boxed wine.

GreenBottle told db that the bottle has a carbon footprint which is less than one third that of an equivalent glass bottle.

“Paperboy is about as green as it’s possible to make a wine bottle. They weigh only an ounce when empty so save a huge amount of energy on shipping,” Shaw said.

“The bottles are rigid and strong; they’re even ice bucket safe for three hours,” he added.

Filled with a 2012 red blend from Paso Robles, Paperboy went on sale in US supermarket Safeway this week and will be available across America soon.

Safeway has proved open-minded to wine packaging innovations – last year it enjoyed success with Truett-Hurst’s range of five wines wrapped in recycled paper.

The same winery commissioned Shaw to create a square wine bottle for its California Square range, which launched in the US last month.

The California Square range comprises a 2012 Russian River Valley Chardonnay, a 2012 Paso Robles Cabernet Sauvignon and a 2012 Paso Robles red blend made from Petite Sirah, Syrah, Sangiovese, Zinfandel, and Merlot.

4 Responses to “Paper wine bottle to go on sale in US”

  1. Billy Bubble says:

    This looks interesting. I’m wondering what the closure looks like? And I’m intrigued thinking about what’s left after 3 hours in an ice bucket !!! Printed instructions on the inner sleeve as to how creative types might go about turning the residue into fancy art paper would be novel … 😄

  2. Tomer says:

    likely a plastic screwcap, This is basically a bag in a box concept. (2 or 3 layer plastic bag with oxygen barrier which holds the liquid).

  3. Mike Smith says:

    This is great, I would definitely buy one to try it out and as a talking point, as many people would. However in the trade we know that one-off bottle purchases does not a brand make.

    Now if they could just can print the daily news on the bottle I would buy one every day and therefore solve two needs with one purchase!

  4. It is really a unique idea.How the paper has been made of so that no liquor / wine absorbtion will happen or loss of wine will be avoided.It will create a revolution in wine Industry.How much carrying cost will be saved.At the same time it is environment friendly.Congratulations!!! Hope it will be exported to various countries and in India also in future.

  5. Wow
    I have to try this and see how this could effect the wine.
    it would save a boat load of money in shipping and trucking.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Online retailer to highlight 'hidden gems'

A new online boutique wine importer and retailer Perfect Cellar has opened for more...

Castel feeds aperitif thirst

Europe’s largest wine producer, Castel, has unveiled a raft of new products more...

Wine cellar carved into cliff on sale for $3m

A nine-storey deep wine cellar carved into a cliff edge has gone on sale in more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Wine from Napoleon’s carriage to be sold

A bottle of wine apparently found in Napoleon’s carriage after Waterloo – more...

Bordeaux wine thieves found guilty

A French court has sentenced 15 men over the audacious theft of $1.1 million of more...

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Supplier Relationship Manager

London, United Kingdom

Winemaker Sting sings to his wines

Musician Sting has revealed that he often sings in his wine cellar and likes to more...

Wimbledon serves up English wine

Organisers of this year’s Wimbledon have decided to offer tennis fans English more...

Top 10 wines in the UK press

An English fizz fit for Wimbledon, a "chunky, berry-stuffed" Negroamaro and a more...

Social Media Editor

Competitive

Mateus rosé clears up its design

Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, more...

Beaujolais pushes for sparkling AOC

Beaujolais is trying to gain AOC status for its sparkling wines which, with it more...

Q&A: John Barbier, the Colorado cook-vintner

“I have never followed a recipe in my life, I’m a man of instinct”, more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

Pimm's and English wine sales leap

UK supermarket Waitrose has noted a surge in sales for Pimm's, strawberries and more...

Wine thieves go on trial

A gang of wine thieves accused of stealing a million euros worth of wine from more...

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Burgundian négociant celebrates gin smuggler

Burgundian négociant, Vallet Frères, has allowed a special bottling of more...

Hart Davis Hart biggest in US

Chicago-based wine auctioneer Hart Davis Hart is the market leader in the US in more...

UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Vinadeis unveils Languedoc 'black diamonds'

One of France’s largest wine producers has launched a high-end Languedoc more...