Paper wine bottle to go on sale in US

5th November, 2013 by Lucy Shaw

British packaging firm GreenBottle has launched the world’s first paper wine bottle in the US with California wine producer Truett-Hurst, with a label designed by Stranger & Stranger.

Truett-Hursts’ Paperboy wine bottle is made from compressed recycled paper

While Stranger & Stranger designed the label graphics, GreenBottle partnered with Truett-Hurst to develop the Paperboy wine product, the bottle for which is made from compressed recycled paper and weighs just 65g – a seventh of the weight of an average glass wine bottle.

Paperboy will be the first paper wine bottle in the world to go on sale, making its debut in the US this week.

GreenBottle’s managing director Mark Eaves told the drinks business: “We’re delighted to finally have our paper wine bottle….

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4 Responses to “Paper wine bottle to go on sale in US”

Billy Bubble says:

November 5, 2013 at 7:48 pm

This looks interesting. I’m wondering what the closure looks like? And I’m intrigued thinking about what’s left after 3 hours in an ice bucket !!! Printed instructions on the inner sleeve as to how creative types might go about turning the residue into fancy art paper would be novel … 😄

Reply
Tomer says:

November 5, 2013 at 9:13 pm

likely a plastic screwcap, This is basically a bag in a box concept. (2 or 3 layer plastic bag with oxygen barrier which holds the liquid).

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Mike Smith says:

November 6, 2013 at 12:20 am

This is great, I would definitely buy one to try it out and as a talking point, as many people would. However in the trade we know that one-off bottle purchases does not a brand make.

Now if they could just can print the daily news on the bottle I would buy one every day and therefore solve two needs with one purchase!

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BIPLAB HALDER says:

November 6, 2013 at 4:13 am

It is really a unique idea.How the paper has been made of so that no liquor / wine absorbtion will happen or loss of wine will be avoided.It will create a revolution in wine Industry.How much carrying cost will be saved.At the same time it is environment friendly.Congratulations!!! Hope it will be exported to various countries and in India also in future.

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karen carmano/mcmahon says:

November 18, 2013 at 9:10 pm

Wow
I have to try this and see how this could effect the wine.
it would save a boat load of money in shipping and trucking.

Reply