Hindus angered by Aussie brewery label

12th November, 2013 by Andy Young

A brewery in Australia has caused outrage in the Hindu community after putting Lord Ganesh and Goddess Lakshmi on bottles of its alcoholic ginger beer.

Brookvale Ginger BeerThe president of the Universal Society of Hindus (USH) has called for the labels to be removed, while the Indian Australian Association has threatened legal action.

Rajan Zed, the USH president, told Fairfax Media: “Lord Ganesh and Goddess Lakshmi are highly revered in Hinduism and they were meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed. Many people in India are upset too.”

Sydney-based Brookvale Brewery, which released the alcoholic ginger beer, said that it would reconsider the design of the labels adding that it had not intended to cause offence.

A spokesman said: “The aim was to create a great-tasting drink representing the flair, feel and colours from the Asian continent, the primary source of ginger.

“With recent feedback brought to our attention, we will be looking at design options for our bottles.”

Dr Yadu Singh of the Indian Australian Association added: “People are very offended with the imagery which they have used without realising the significance of these particular two deities .

“They don’t understand. They are very insensitive about the feelings of our religion.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more