Accolade buys Mud House

Accolade wines has acquired two of New Zealand’s leading brands from the Mud House Wine Group.

Mud HouseThe deal will see Accolade take control of Mud House and Waipara Hills as labels, as well as the café and cellar door sales at Waipara.

According to Australian title WBM, Accolade sees the brands as a “key part” of its global strategy, particularly when it comes to growing markets such as Europe, North America and Asia.

Accolade’s general manager for Australia and New Zealand, Michael East, said that the acquisition offered the company a, “fantastic opportunity.”

Mud House Wine Group chairman, Bob Major, said: “Accolade’s extensive international sales networks, as well as its experience marketing New World wines, would enable Mud House to grow production and sales much faster and more cost efficiently than we do currently.”

Click here for an interview by the drinks business from earlier this year with Mud House winemaker Nadine Worley, who outlined the company’s ongoing experiments with barrel fermentation and lees ageing for its Marlborough Sauvignon Blanc, as well as some increasingly exciting results with Pinot Noir.


Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more