Wine for cats goes on sale in Japan

16th October, 2013 by Lucy Shaw

Japanese pet food and supplement maker B&H Lives has launched a wine for cats called Nyan Nyan Nouveau (“Meow Nouveau”).

According to its makers, the wine doesn’t contain any alcohol and is made with the juice of Cabernet Sauvignon grapes. It also contains traces of catnip and vitamin C.

The product was brought to market after requests from pet owners for a drink their furry friends can enjoy on special occasions like Christmas and birthdays.

The name is a hat-tip to Beaujolais Nouveau, released the third Thursday in November, as Japan is the world’s second largest consumer of the wine after Germany.

Dawg Grog

Dawg Grog

In addition to Nyan Nyan Nouveau, the company also produces Wan Wan Beer (Woof Woof Beer) for dogs.

Nyan Nyan Nouveau costs 399 yen (£2.50) for a 180ml bottle.

Bottles are closed with a red screwcap and feature a cartoon black cat head on the label.

B&H Lives has produced a limited run of 1,000 bottles. The company recommends treating your cat to the wine within a year of purchase.

Dogs have also been shown some love in the drinks department this year. In January, an Oregon brewer released a beer aimed specifically at dogs.

Dawg Grog was invented by Daniel Keeton of Boneyard Brewery after his dog Lola developed a taste for beer.

The non-alcoholic beer is made from organic vegetable broth, spent grain, water and glucosamine powder containing ginger, cinnamon, flax seed and honey.

Last year, Brandling Villa in Newcastle launched a non-alcoholic, beef-flavoured beer for dogs so that patrons have no excuse to leave their pets at home when they go out for a drink.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more