Wine for cats goes on sale in Japan

Japanese pet food and supplement maker B&H Lives has launched a wine for cats called Nyan Nyan Nouveau (“Meow Nouveau”).

According to its makers, the wine doesn’t contain any alcohol and is made with the juice of Cabernet Sauvignon grapes. It also contains traces of catnip and vitamin C.

The product was brought to market after requests from pet owners for a drink their furry friends can enjoy on special occasions like Christmas and birthdays.

The name is a hat-tip to Beaujolais Nouveau, released the third Thursday in November, as Japan is the world’s second largest consumer of the wine after Germany.

Dawg Grog

Dawg Grog

In addition to Nyan Nyan Nouveau, the company also produces Wan Wan Beer (Woof Woof Beer) for dogs.

Nyan Nyan Nouveau costs 399 yen (£2.50) for a 180ml bottle.

Bottles are closed with a red screwcap and feature a cartoon black cat head on the label.

B&H Lives has produced a limited run of 1,000 bottles. The company recommends treating your cat to the wine within a year of purchase.

Dogs have also been shown some love in the drinks department this year. In January, an Oregon brewer released a beer aimed specifically at dogs.

Dawg Grog was invented by Daniel Keeton of Boneyard Brewery after his dog Lola developed a taste for beer.

The non-alcoholic beer is made from organic vegetable broth, spent grain, water and glucosamine powder containing ginger, cinnamon, flax seed and honey.

Last year, Brandling Villa in Newcastle launched a non-alcoholic, beef-flavoured beer for dogs so that patrons have no excuse to leave their pets at home when they go out for a drink.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more