Wine for cats goes on sale in Japan

16th October, 2013 by Lucy Shaw

Japanese pet food and supplement maker B&H Lives has launched a wine for cats called Nyan Nyan Nouveau (“Meow Nouveau”).

According to its makers, the wine doesn’t contain any alcohol and is made with the juice of Cabernet Sauvignon grapes. It also contains traces of catnip and vitamin C.

The product was brought to market after requests from pet owners for a drink their furry friends can enjoy on special occasions like Christmas and birthdays.

The name is a hat-tip to Beaujolais Nouveau, released the third Thursday in November, as Japan is the world’s second largest consumer of the wine after Germany.

Dawg Grog

Dawg Grog

In addition to Nyan Nyan Nouveau, the company also produces Wan Wan Beer (Woof Woof Beer) for dogs.

Nyan Nyan Nouveau costs 399 yen (£2.50) for a 180ml bottle.

Bottles are closed with a red screwcap and feature a cartoon black cat head on the label.

B&H Lives has produced a limited run of 1,000 bottles. The company recommends treating your cat to the wine within a year of purchase.

Dogs have also been shown some love in the drinks department this year. In January, an Oregon brewer released a beer aimed specifically at dogs.

Dawg Grog was invented by Daniel Keeton of Boneyard Brewery after his dog Lola developed a taste for beer.

The non-alcoholic beer is made from organic vegetable broth, spent grain, water and glucosamine powder containing ginger, cinnamon, flax seed and honey.

Last year, Brandling Villa in Newcastle launched a non-alcoholic, beef-flavoured beer for dogs so that patrons have no excuse to leave their pets at home when they go out for a drink.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more