Wine for cats goes on sale in Japan

16th October, 2013 by Lucy Shaw

Japanese pet food and supplement maker B&H Lives has launched a wine for cats called Nyan Nyan Nouveau (“Meow Nouveau”).

According to its makers, the wine doesn’t contain any alcohol and is made with the juice of Cabernet Sauvignon grapes. It also contains traces of catnip and vitamin C.

The product was brought to market after requests from pet owners for a drink their furry friends can enjoy on special occasions like Christmas and birthdays.

The name is a hat-tip to Beaujolais Nouveau, released the third Thursday in November, as Japan is the world’s second largest consumer of the wine after Germany.

Dawg Grog

Dawg Grog

In addition to Nyan Nyan Nouveau, the company also produces Wan Wan Beer (Woof Woof Beer) for dogs.

Nyan Nyan Nouveau costs 399 yen (£2.50) for a 180ml bottle.

Bottles are closed with a red screwcap and feature a cartoon black cat head on the label.

B&H Lives has produced a limited run of 1,000 bottles. The company recommends treating your cat to the wine within a year of purchase.

Dogs have also been shown some love in the drinks department this year. In January, an Oregon brewer released a beer aimed specifically at dogs.

Dawg Grog was invented by Daniel Keeton of Boneyard Brewery after his dog Lola developed a taste for beer.

The non-alcoholic beer is made from organic vegetable broth, spent grain, water and glucosamine powder containing ginger, cinnamon, flax seed and honey.

Last year, Brandling Villa in Newcastle launched a non-alcoholic, beef-flavoured beer for dogs so that patrons have no excuse to leave their pets at home when they go out for a drink.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more