Top 10 ways to build a drinks brand21st October, 2013 by db_staff
The drinks industry is becoming increasingly crowded – a quick glance behind the bar in your local pub will tell you that, writes Gary Westlake.
Every brand is trying to shout something different – we’re older/newer/purer/more traditional/quirkier than our competitors. Drinks brands that hold people’s interest are the ones targeting knowledgeable, discerning consumers and listening to what they want.
The nirvana of booze branding is to create a product that will stand out from the crowd and one that consumers not only believe in but willingly want to be associated with. We’ve been working with drinks brands for almost 20 years, so read on for my top 10 ways to create a successful drinks brand.
Gary Westlake is founder and creative director at Purple Creative