The top 10 travel retail brands23rd October, 2013 by Andy Young
The International Wine & Spirits Research (IWSR) has released its 2013 Travel Retail Summary Report, which is an overview of duty free trends from 2007 to 2012.
The report found that the top 100 brands accounted for 85.7% of total travel retail sales in 2012, up from 83.8% in 2008. In addition the top 10 brands alone accounted for nearly 40% of sales in 2012.
In terms of the brands within the top 100 Diageo had the largest representation on the list with 18 brands, followed by Pernod Ricard (17), Beam (10), Bacardi (six), William Grant & Sons (five), Campari (five) and Brown-Forman (three).
Scotch was the largest category, accounting for 26 brands, liqueurs followed with 13 brands, and vodka with 12.
But which brands were the biggest sellers in 2012? Click through the following pages to find out.