Scratch and sniff wine book released

17th October, 2013 by Lucy Shaw

Master sommelier Richard Betts has released a “scratch and sniff” wine book that aims to make wine easier to understand for novices.

Nearly five years in the making, The Essential Scratch and Sniff Guide to Becoming a Wine Expert, illustrated by Wendy MacNaughton, went on sale this week.

“People are hungry to be included in this conversation,” Betts told Colorado news website the Daily Camera, admitting that wine is sometimes viewed as the domain of “fusty old guys.”

The book features 16 different scents found in red and white wine, divided up into three key aroma categories: fruit, wood and earth.

At the back of the tome is a fold out aroma wheel, which breaks down wines by grape, region and style.

Scratch and sniff circles help the reader to distinguish between red and black fruit aromas in red wines and stone fruit versus more exotic fruit in white wines.

The book also explains concepts such as terroir and the use of oak, and explores more unusual smells found in wine from butter and flowers to grass and bacon.

US-born Betts came up with the idea for the book while on a ski trip with a friend in which wine played a key role.

Translating the book from an idea into a reality took four-and-a-half years, with Betts finally finding a publisher in Ohio willing to take a punt on it.

Betts told the Daily Camera that the book has been well received by wine professionals, describing it as “one of the most fun things I’ve ever done.”

2 Responses to “Scratch and sniff wine book released”

  1. CS says:

    Richard Betts was not born in Aspen…

  2. For a large selection of scratch and sniff books please check out http://www.scratchandsniffbooks.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more