Scratch and sniff wine book released

Master sommelier Richard Betts has released a “scratch and sniff” wine book that aims to make wine easier to understand for novices.

Nearly five years in the making, The Essential Scratch and Sniff Guide to Becoming a Wine Expert, illustrated by Wendy MacNaughton, went on sale this week.

“People are hungry to be included in this conversation,” Betts told Colorado news website the Daily Camera, admitting that wine is sometimes viewed as the domain of “fusty old guys.”

The book features 16 different scents found in red and white wine, divided up into three key aroma categories: fruit, wood and earth.

At the back of the tome is a fold out aroma wheel, which breaks down wines by grape, region and style.

Scratch and sniff circles help the reader to distinguish between red and black fruit aromas in red wines and stone fruit versus more exotic fruit in white wines.

The book also explains concepts such as terroir and the use of oak, and explores more unusual smells found in wine from butter and flowers to grass and bacon.

US-born Betts came up with the idea for the book while on a ski trip with a friend in which wine played a key role.

Translating the book from an idea into a reality took four-and-a-half years, with Betts finally finding a publisher in Ohio willing to take a punt on it.

Betts told the Daily Camera that the book has been well received by wine professionals, describing it as “one of the most fun things I’ve ever done.”

2 Responses to “Scratch and sniff wine book released”

  1. CS says:

    Richard Betts was not born in Aspen…

  2. For a large selection of scratch and sniff books please check out http://www.scratchandsniffbooks.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Customer Services Administrator

Speciality Drinks
London, UK

Group Stock Analyst

Berkmann Wine Cellars
London, UK

Global Head of Trade Marketing

Atom Brands
Tonbridge, UK

Brand Manager - NPD & Go to Market

Maverick Drinks
London, UK

Sales Operations Executive

Enotria Winecellars Ltd
London, UK

Brand Manager Marketing Entry Level

Distell International Ltd
London or Glasgow

Brand Manager - Maternity Cover

Hatch Mansfield
Ascot, Berkshire

Finance Manager

The Benevolent, the Drinks Industry Charity
London

Customer Service Executive

Berkmann Wine Cellars
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

Fortified Masters 2018

Deadline : 23rd November 2018

The Global Riesling Masters 2018

Deadline : 26th November 2018

Click to view more

The Global Beer Competition

Find out this competition results !

The Global Syrah Masters 2018

the drinks business is proud to announce The Global Syrah Masters 2018.

Click to view more