Scratch and sniff wine book released

17th October, 2013 by Lucy Shaw

Master sommelier Richard Betts has released a “scratch and sniff” wine book that aims to make wine easier to understand for novices.

Nearly five years in the making, The Essential Scratch and Sniff Guide to Becoming a Wine Expert, illustrated by Wendy MacNaughton, went on sale this week.

“People are hungry to be included in this conversation,” Betts told Colorado news website the Daily Camera, admitting that wine is sometimes viewed as the domain of “fusty old guys.”

The book features 16 different scents found in red and white wine, divided up into three key aroma categories: fruit, wood and earth.

At the back of the tome is a fold out aroma wheel, which breaks down wines by grape, region and style.

Scratch and sniff circles help the reader to distinguish between red and black fruit aromas in red wines and stone fruit versus more exotic fruit in white wines.

The book also explains concepts such as terroir and the use of oak, and explores more unusual smells found in wine from butter and flowers to grass and bacon.

US-born Betts came up with the idea for the book while on a ski trip with a friend in which wine played a key role.

Translating the book from an idea into a reality took four-and-a-half years, with Betts finally finding a publisher in Ohio willing to take a punt on it.

Betts told the Daily Camera that the book has been well received by wine professionals, describing it as “one of the most fun things I’ve ever done.”

2 Responses to “Scratch and sniff wine book released”

  1. CS says:

    Richard Betts was not born in Aspen…

  2. For a large selection of scratch and sniff books please check out http://www.scratchandsniffbooks.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more