Hong Kongers spend HK$5k a year on wine

1st October, 2013 by Livia Xin

Hong Kong residents are likely to spend more than HK$5,000 annually on wine, according to a new survey by the Hong Kong International Wine & Spirit Competition.

hong-kongThe survey, which was conducted in August and September this year with 508 participants aged 18 or older, is designed to understand the current drinking habits and wine purchase patterns in Hong Kong.

The findings showed that 51% of respondents enjoy wine several times a week, while over 20% drink wine everyday. While 15% of survey respondents spend HK$3,000-$5,000 (£240-£300) every year on wine, more than half spend over HK$5,000, reflecting the growing popularity of high quality wine consumption in Hong Kong.

Breaking this spend down further, 33% reported spending HK$201-$350 (£16-£28) each time they visit a wine store, while 22% spend as much as HK$351-$500 (£28-£40). Once in a restaurant, survey respondents said they were willing to spend 30% more than in the off-trade.

The survey also found that Hong Kong people are fastidious regarding the quality of their wine and often seek professional advice when purchasing: 68% buy from a wine merchant – four times more than the number who primarily buy their wine at a supermarket. A similar proportion, 67%, base their wine choice on suggestions from family or friends.

Commenting on the survey’s findings, Debra Meiburg MW, director of HKIWSC, pointed out: “The newly-affluent middle class is choosing premium quality wines, tastes have become more discerning and the average spending on wine is increasing, creating a huge potential in the market for quality wines.”

No Responses to “Hong Kongers spend HK$5k a year on wine”

  1. DANIEL says:

    Very interesting.

    My thoughts as follows based on respondents input:

    HKD 5,000 pa = HKD 13.69 / day

    Spending HKD 351 / bottle = 14 bottles
    Spending HKD 500 / bottle = 10 bottles

    Spending say HKD 342 / bottle = 1 bottle every 25 days

    Interesting figures.

    “Newly affluent Middle-Class” … really?

    Best
    Daniel

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017

Franciacorta London Festival

London,United Kingdom
2nd Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more