China opens the largest château in Asia

17th October, 2013 by Livia Xin

Changyu Pioneer Wine Co, China’s oldest wine company and largest winemaker by sales, opened a new chateau in Shaanxi province on Oct 9, according to China Daily.

Changyu ReinaThe 600 million yuan (£61.3million) Château Changyu Reina covers a total area of 73.3 hectares in Weicheng district of Xianyang, Shaanxi province. It is expected to produce 3,000 tons of premium wine a year.

The château is built in an Italian-style castle and incorporates grape cultivation, winemaking and sightseeing. It is by far the largest château in Asia, and has the capacity for up to 150,000 oak barrels.

The new château is the third one to be opened by Changyu this year, following the 630m yuan (£64.4m) Château Changyu Baron Balboa in the Xinjiang Uygur autonomous region and the 600m yuan (£61.3m) Château Changyu Moser XV in the Ningxia Hui autonomous region.

Unlike other châteaux built by the company, which mainly target the upper-end wine market, the wine from the new château is designed for the increasing middle-class customers in China, according to Zhou Hongjiang, general manager of Changyu.

3 Responses to “China opens the largest château in Asia”

  1. jaime says:

    Well they could start to rpoduce anything and they would be enought domestic market. don’t think their wines will be exported to many places. I personally would not drink or sell chinese wine as their enviromental policy and their disregards for human rights is apolling.

    thanks
    jaime

    spanishfinewine.co.uk

  2. liam says:

    Europe used to account for about 80% of all wine produced in the world. That number now stands at around 55%. Data also shows that misdirected subsidy programs in developed countries (ie. Europe) to actually PULL vines have resulted in massive shortages of bulk wine, all contrived/constructed to give a rationale for price increases. As these prices jump, consumers bitch and the world gets flooded with cheap Chinese plonk all because the corporate owners hate labour (unless its dirt cheap or subject to dictatorship). Welcome to the new world of wine.

    • jaime says:

      I agree with you fully!
      we’ll see future developments and if the wine china produces is as good as their electronics and the quality of their products.
      I am affraid the use of dangerous chemicals will be used, as much as they use it in cloth dying, electrics , etc

      jaime
      spanihsfinewine.co.uk

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more