China opens the largest château in Asia
17th October, 2013 by Livia Xin
Changyu Pioneer Wine Co, China’s oldest wine company and largest winemaker by sales, opened a new chateau in Shaanxi province on Oct 9, according to China Daily.
The 600 million yuan (£61.3million) Château Changyu Reina covers a total area of 73.3 hectares in Weicheng district of Xianyang, Shaanxi province. It is expected to produce 3,000 tons of premium wine a year.
The château is built in an Italian-style castle and incorporates grape cultivation, winemaking and sightseeing. It is by far the largest château in Asia, and has the capacity for up to 150,000 oak barrels.
The new château is the third one to be opened by Changyu this year, following the 630m yuan (£64.4m) Château Changyu Baron Balboa in the Xinjiang Uygur autonomous region and the 600m yuan (£61.3m) Château Changyu Moser XV in the Ningxia Hui autonomous region.
Unlike other châteaux built by the company, which mainly target the upper-end wine market, the wine from the new château is designed for the increasing middle-class customers in China, according to Zhou Hongjiang, general manager of Changyu.