China opens the largest château in Asia

17th October, 2013 by Livia Xin

Changyu Pioneer Wine Co, China’s oldest wine company and largest winemaker by sales, opened a new chateau in Shaanxi province on Oct 9, according to China Daily.

Changyu ReinaThe 600 million yuan (£61.3million) Château Changyu Reina covers a total area of 73.3 hectares in Weicheng district of Xianyang, Shaanxi province. It is expected to produce 3,000 tons of premium wine a year.

The château is built in an Italian-style castle and incorporates grape cultivation, winemaking and sightseeing. It is by far the largest château in Asia, and has the capacity for up to 150,000 oak barrels.

The new château is the third one to be opened by Changyu this year, following the 630m yuan (£64.4m) Château Changyu Baron Balboa in the Xinjiang Uygur autonomous region and the 600m yuan (£61.3m) Château Changyu Moser XV in the Ningxia Hui autonomous region.

Unlike other châteaux built by the company, which mainly target the upper-end wine market, the wine from the new château is designed for the increasing middle-class customers in China, according to Zhou Hongjiang, general manager of Changyu.

3 Responses to “China opens the largest château in Asia”

  1. jaime says:

    Well they could start to rpoduce anything and they would be enought domestic market. don’t think their wines will be exported to many places. I personally would not drink or sell chinese wine as their enviromental policy and their disregards for human rights is apolling.

    thanks
    jaime

    spanishfinewine.co.uk

  2. liam says:

    Europe used to account for about 80% of all wine produced in the world. That number now stands at around 55%. Data also shows that misdirected subsidy programs in developed countries (ie. Europe) to actually PULL vines have resulted in massive shortages of bulk wine, all contrived/constructed to give a rationale for price increases. As these prices jump, consumers bitch and the world gets flooded with cheap Chinese plonk all because the corporate owners hate labour (unless its dirt cheap or subject to dictatorship). Welcome to the new world of wine.

    • jaime says:

      I agree with you fully!
      we’ll see future developments and if the wine china produces is as good as their electronics and the quality of their products.
      I am affraid the use of dangerous chemicals will be used, as much as they use it in cloth dying, electrics , etc

      jaime
      spanihsfinewine.co.uk

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more