WOSA appoints new CEO

Former head of global marketing for cream liqueur brand Amarula, Siobhan Thompson, has been named as the new CEO for Wines of South Africa.

Siobhan Thompson

WOSA CEO from November, Siobhan Thompson was formerly head of global marketing for Amarula

Thompson will begin the new role from November, replacing Su Birch, who has been CEO of the wine industry association since 2000 – although Birch will remain at WOSA until the end of the year to help with the handover.

As previously reported by db, Birch intends to take “a brief sabbatical” and then focus on developing marketing plans for a range of clients.

Thompson has been Distell’s global head of marketing for Amarula and the company’s other liqueur brands since 2010.

She was previously Distell’s group general marketing manager for brandies and cognac, including Bisquit.

She also worked for several years promoting the company’s sparkling wines and was responsible for the launch of the luxury Pongracz Desiderius Cap Classique.

Before joining Distell in 2001, she was responsible for the UCT Graduate School of Business marketing and public relations.

WOSA chairman Johann Krige said the organisation was looking forward to having someone of Thompson’s global marketing calibre and experience at the helm to further the significant contribution made by Birch.

“She is a highly respected, results-orientated, marketing professional,” he said.

“Her seasoned exposure to traditional and developing markets and her conversancy with the alcohol category inspire great confidence,” he added.

One Response to “WOSA appoints new CEO”

  1. Looks like a great choice!!!

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Administrator

Ellis Wines
Hanworth, Middx, IU

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more