You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Thursday 2 July 2015

Imported wine steals show at Chinese fair

30th September, 2013 by Livia Xin

Imported wine garnered significantly more attention than local spirits at this year’s China International Wine Fair, according to China Youth Daily.

Chinese visitors taste European wines

Chinese visitors taste European wines

The online news source also reported that this was the first year that the number of overseas exhibitors exceeded local standholders at the event, which was held in Guizhou Province in Southwest China.

According to figures released this week by the China Wine Fair committee, almost 700 foreign companies were present at the China International Wine Fair, with a high proportion of French and Italian producers at the exhibition.

While foreign wine producers attracted a large number of buyers and visitors, China Youth Daily said that well-known baijiu exhibitors had to attract the attention of passing visitors by giving away free drink samples or price-off promotions.

Speaking at the fair, Champagne producer Arnaud Robert said he thought that Chinese luxury liquor sales have been affected by the Chinese government policy to crack down on excessive expenditure of party officials.

As a consequence, he said that he thought now is the right time for foreign wine brands to expand their market share.

“Another good sign is that Chinese people are more willing to accept western culture than ever before,” Robert also told reporters from China Youth Daily.

“China Wine Report”, released by China Fortune Character Research institutions in August this year, has shown that the Chinese wine market is worth more than £10 billion, and that the annual wine consumption in China is approximately 1.8 billion litres.

Jerome Mancosu, the head of French Wine Tasting Association believes there is a huge potential for imported wine. “If each Chinese person drank three bottles of wine each year from now on, all the wines in Bordeaux would be sold out”, he said.

baijiu-maotai-22In contrast, the Chinese baijiu market is not looking so healthy. According to Jinlin Wang, marketing director of the Guizhou Xiongzheng Baijiu Company, a large number of baijiu companies are unwilling to produce high-end products due to the government policies of limiting luxury spirits consumption. “The lower-end market has more opportunities”, he said to reporters from China Youth Daily.

He is also opposed to the drinking culture in China, which involves repeated and prolonged shooting of small amounts of baijiu – an approach which he said is driving a lot of young people away from local spirits and towards imported wines.

Nevertheless, Jerome Mancosu believes that although wine is becoming more popular in China, baijiu will remain the drink of choice for Chinese people during formal or important occasions.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Beer festival in China’s Muslim area angers 'exiles'

In China’s predominantly Muslim region of Xinjiang, exiled groups of Uighur more...

Vinexpo: five days 'too much' says organiser

Vinexpo doesn’t need to run for the full five days because no visitor stays more...

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...

UK Sales Manager

London, United Kingdom

Chinese student builds house out of beer bottles

An engineering graduate and his father have built a two-storey house made out more...

Q&A: John Barbier, the Colorado cook-vintner

“I have never followed a recipe in my life, I’m a man of instinct”, more...

Gene makes alcohol 'healthy' for the liver

A lab rat study pioneered in Shanghai has found a gene that turns alcohol into more...

Head of On-Trade Sales

London, United Kingdom

US Senate passes bill to boost spirits exports

The US senate has been applauded by members of the spirits trade for passing a more...

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Rhône valley makes push on younger HK market

Rhone Valley Wines' recent annual tasting combined art and film in a bid to win more...

Bilingual 'tool' demystifies wine tasting

The Australian Grape and Wine Authority has developed a new "tool" which more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Red wine could help fight depression

A component found in the skins of red grapes could be used to treat depression more...

Mumm releases Santana sparkler

Legendary guitarist Carlos Santana has teamed up with Mumm Napa to release a more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Men down $1k of ‘aphrodisiac’ wine at airport

Two Chinese air passengers downed an entire bottle of aphrodisiac wine after more...

China recognises 'Bordeaux'

China has said it now recognises the term “Bordeaux” as a brand after what more...

UK reviewing alcohol intake guidelines

Health officials are to review the government's drinking guidelines, as more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

Burgundian négociant celebrates gin smuggler

Burgundian négociant, Vallet Frères, has allowed a special bottling of more...

Tequila leads luxury spirits boost

Luxury brands of Tequila backed by celebrities such as P Diddy and George more...