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Tuesday 30 June 2015

Wine o’ clock in UK hailed as 6.53pm on Wednesday

7th August, 2013 by Lucy Shaw

Britons are most likely to open their first bottle of wine of the week at 6.53pm on a Wednesday, research has found.

According to a study by drinks bottler Cobevco, men usually have their first sip of wine at 6.40pm on a Wednesday while women tend to wait until 7.07pm

The study also found that 75% of Britons prefer to drink wine at home rather than in a pub, bar or restaurant, with only 8% venturing out for their midweek drink.

While over half of those studied (52%) enjoy their wine with a meal, 37% indulge without food.

In terms of style, red wine proved the most popular, with 37% opting for a glass of red, 36% preferring white, 20% choosing rosé and just 6% sparkling wine.

“As our working week becomes longer and stress takes its toll, people are turning to wine as a midweek treat and a bit of an escape, whether from office life or their family,” said Gillian Walters, sales and marketing director at Cobevco.

“More are forgoing an evening trip to the pub for a glass of wine or two at home, as increased alcohol duty takes its effect on affordability, especially in the on-trade,” she added.

The study asked 2,000 UK adults about their wine preferences and drinking habits.

db is keen to know when our readers’ “wine o’clock” begins in the week – let us know by emailing social@thedrinksbusiness.com.

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