Wine o’ clock in UK hailed as 6.53pm on Wednesday

7th August, 2013 by Lucy Shaw

Britons are most likely to open their first bottle of wine of the week at 6.53pm on a Wednesday, research has found.

According to a study by drinks bottler Cobevco, men usually have their first sip of wine at 6.40pm on a Wednesday while women tend to wait until 7.07pm

The study also found that 75% of Britons prefer to drink wine at home rather than in a pub, bar or restaurant, with only 8% venturing out for their midweek drink.

While over half of those studied (52%) enjoy their wine with a meal, 37% indulge without food.

In terms of style, red wine proved the most popular, with 37% opting for a glass of red, 36% preferring white, 20% choosing rosé and just 6% sparkling wine.

“As our working week becomes longer and stress takes its toll, people are turning to wine as a midweek treat and a bit of an escape, whether from office life or their family,” said Gillian Walters, sales and marketing director at Cobevco.

“More are forgoing an evening trip to the pub for a glass of wine or two at home, as increased alcohol duty takes its effect on affordability, especially in the on-trade,” she added.

The study asked 2,000 UK adults about their wine preferences and drinking habits.

db is keen to know when our readers’ “wine o’clock” begins in the week – let us know by emailing social@thedrinksbusiness.com.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

National Account Manager – On-Trade

Berkmann Wine Cellars
London, UK

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more