Top 10 US wine trends15th August, 2013 by db_staff
5. Sommeliers continue to be potent brand and category builders.
It’s difficult to find anyone who doubts the influence of sommeliers in their ability to give new wines opportunities to test the market or to build a winery’s or a region’s reputation.
“Brands are made on-premise more than at retail,” says Morrell, whose company works in both sectors, “and there has been a mushrooming in the number of wine directors and sommeliers in restaurants all over the country.”