Top 10 US wine trends15th August, 2013 by db_staff
9. Stylistically, there here has been growth in fragrant, sweeter, fizzier and blended wine segments.
When Moscato d’Asti recently became popular in the US, it also fostered a growth in California-produced Muscat/Moscato, now at a 4% market share, and fragrant white wine blends profited as well.
An executive for one of the state’s largest volume producers, who asked not to be identified, declared new blends now represent the industry’s largest growth potential. The California sweet red wine category also doubled its US sales growth to a 1% share, and blended red wines jumped to a 5% market share. Sparkling wine sales from US and foreign producers went from 13.8 million nine-litre cases in 2009 to 17.2m cases in 2011.
Adrien Falcon, sommelier and beverage director for Bouley restaurant in New York, says sparkling wine sales from all sources, including California, “are huge, especially for Saturday lunch and as an aperitif”. Many smaller Californian table wine producers, such as Frank’s Family and Inman Family, also dabble in sparkling wines for sales in their tasting rooms but are now considering much wider distribution.