Barefoot Wine launches Bubbly Pink Moscato27th August, 2013 by Andy Young
Californian wine brand, Barefoot is hoping to bring new customers in the sparkling wine category with the launch of Barefoot Bubbly Pink Moscato.
In a statement the company said that the launch, “demonstrates the brand’s commitment to innovation, with recent figures showing that new consumers are entering the wine category through sweeter and more refreshing style products.”
The launch of Barefoot Bubbly Pink Moscato will be supported by an “integrated communications campaign”, which will include sampling at more than 500 consumer events, a strategic PR campaign, trade marketing – including a necker promotion – and social media activity.
Barefoot wine marketing manager, Yona Ellis, said: “Barefoot Bubbly Pink Moscato is a fantastic addition to our existing range of outstanding wines that are fun, full of flavour and affordable. We want to offer styles that suit all tastes and Barefoot Bubbly Pink Moscato is guaranteed to attract new customers to the Barefoot brand, building on our record as the fastest-growing Top 20 wine brand.”
As recently reported in db, Moscato has enjoyed a lift in profile in the US, after becoming a popular drink among the hip-hop community.