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Wednesday 1 July 2015

If that's interesting, how about these?

Q&A: John Barbier, the Colorado cook-vintner

“I have never followed a recipe in my life, I’m a man of instinct”, more...

Carlsberg creates beer-shampoo

Danish brewer Carlsberg has launched a new range of men’s grooming products more...

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

UK Sales Manager

London, United Kingdom

Wimbledon serves up English wine

Organisers of this year’s Wimbledon have decided to offer tennis fans English more...

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

Supplier Relationship Manager

London, United Kingdom

Mateus rosé clears up its design

Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, more...

Delegat aims high with new Barossa brand

Oyster Bay owner Delegat has launched “a new global brand” from more...

World's best beer and wine festivals

Forget Glastonbury, these are the festivals you should be making a beeline for more...

Sutcliffe steps down from Sotheby’s role

Serena Sutcliffe MW has stepped down from her position as worldwide head of more...

Chilean brand looks back to move forward

Chilean producer Santa Carolina has launched an “icon” wine with a more...

Ten dead at beer company after attack

An attack at a beer distributor in the Mexican state of Nuevo León has left 10 more...

Wine Buyer

London, United Kingdom

Based on experience

The week in pictures: Hong Kong

The new Veuve Clicquot cocktail, the indefatigable Etienne Hugel and tasting more...

Beer festival in China’s Muslim area angers 'exiles'

In China’s predominantly Muslim region of Xinjiang, exiled groups of Uighur more...

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Red wine could help fight depression

A component found in the skins of red grapes could be used to treat depression more...

World's cheapest city for a beer revealed

The average price of a bottle of beer is £1.07 in Krakow and Kiev, making them more...

Most expensive cocktail covers $32m heist

The world's most expensive cocktail was never actually sold and was instead more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

Brewers and suppliers tack on to craft

Leading drinks suppliers and brewing companies are expanding their craft beer more...

The biggest PR and social media mishaps

10th July, 2013 by Andy Young

From having to give away over 60 bottles of Champagne to offending entire countries, some marketing and social media plans have not gone entirely well.

CoorsMarketing is an integral part of any brand’s publicity planning and social media has become an increasingly important part of that as well.

And while some brands are rocking social media, mistakes still happen and when they do the joys of the internet can often mean they are seen around the world very quickly.

Here’s our look at some alcohol-related marketing and social media mishaps.

One Response to “The biggest PR and social media mishaps”

  1. As far as PR and social media disasters go these are some of the most damaging. Occurrences like this are becoming more and more common and thanks to the growth of social media I think this is set to continue. How much a brand is effected by an event like this is down to how they respond and I have to say that Maker’s Mark reacted really well.

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