Tesco to stock Jamie’s Italian wines
29th July, 2013 by Sarah Sutton
Tesco has announced that from today three new wines from the restaurant chain ‘Jamie’s Italian’ will be sold exclusively in 500 Tesco stores and will be available online next week.
Jamie’s Italian Bianco, Jamie’s Italian Rosato and Jamie’s Italian Rosso (at £7.99 each), are the first originally on-trade wines that Tesco has made available off-trade due to collaboration with the wine’s supplier.
The three wines have been on the wine list of the 35 Jamie’s Italian restaurants since October 2012 and will now join Jamie’s Italian Prosecco NV in Tesco’s wine range (added earlier this year), in the format of 75cl bottles.
Davy Zyw, the Tesco product development manager for the Italian wine category who is responsible for the inclusion of these wines to the Tesco range, has commented that Tesco ‘are delighted’ by this addition. He explained that they are suitable for Tesco as they ‘have been created to be enjoyed with food’ and so are ‘able to help recreate the restaurant experiences in our customers homes’.