Taittinger named as official World Cup Champagne

Champagne Taittinger has been announced as the official Fifa Champagne in an agreement which runs until December 2015.

Jérome Valcke, General Secretary of FIFA (left) and Pierre-Emmanuel Taittinger (right)

Jérome Valcke, General Secretary of FIFA (left) and Pierre-Emmanuel Taittinger (right)

The new agreement means that the Champagne will be served to guests in Fifa’s VIP and VVIP areas during the 2014 World Cup in Brazil.

In a statement Champagne Taittinger said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”

The Champagne house added: “It is also about the strong emotion of a family whose history was closely bound to the glorious period of the Football club of Reims and who has never ceased to build up partnerships with various European clubs.”

The announcement comes amid violent protests in Brazil as people demand that public money is spent on the country’s infrastructure, on hospitals, schools and public transport rather than on large sporting events.

Fifa’s Confederations Cup has just finished in Brazil, which will also host the 2016 Olympics as well as next year’s World Cup.

Some news reports claim that football’s governing body, Fifa, is expecting a record income from broadcasting and sponsorship of next year’s World Cup, and Fifa president Sepp Blatter said recently that around US$100 million may be given back to Brazil for development projects after the World Cup.

One Response to “Taittinger named as official World Cup Champagne”

  1. Bongi Sodladla says:

    I knew last year that there was something special about Taittinger. SAA serves it exclusively on its flights. Great news indeed.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more