Taittinger named as official World Cup Champagne

2nd July, 2013 by Andy Young

Champagne Taittinger has been announced as the official Fifa Champagne in an agreement which runs until December 2015.

Jérome Valcke, General Secretary of FIFA (left) and Pierre-Emmanuel Taittinger (right)

Jérome Valcke, General Secretary of FIFA (left) and Pierre-Emmanuel Taittinger (right)

The new agreement means that the Champagne will be served to guests in Fifa’s VIP and VVIP areas during the 2014 World Cup in Brazil.

In a statement Champagne Taittinger said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”

The Champagne house added: “It is also about the strong emotion of a family whose history was closely bound to the glorious period of the Football club of Reims and who has never ceased to build up partnerships with various European clubs.”

The announcement comes amid violent protests in Brazil as people demand that public money is spent on the country’s infrastructure, on hospitals, schools and public transport rather than on large sporting events.

Fifa’s Confederations Cup has just finished in Brazil, which will also host the 2016 Olympics as well as next year’s World Cup.

Some news reports claim that football’s governing body, Fifa, is expecting a record income from broadcasting and sponsorship of next year’s World Cup, and Fifa president Sepp Blatter said recently that around US$100 million may be given back to Brazil for development projects after the World Cup.

One Response to “Taittinger named as official World Cup Champagne”

  1. Bongi Sodladla says:

    I knew last year that there was something special about Taittinger. SAA serves it exclusively on its flights. Great news indeed.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation Wines
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

Private Client Sales Manager

Cult Wines
Hammersmith, London, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 24th February 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more