Craft beer now 30% of Costco’s beer sales

10th July, 2013 by Lucy Shaw

US retail giant Costco has announced that craft beer now accounts for 30% of the company’s total beer sales.

Craft beer now accounts for 30% of Costco's beer sales

Craft beer now accounts for 30% of Costco’s beer sales

Though it’s not only at Costo that craft beer is gaining shelf space – sales of micro brews are on the up in supermarkets and licquor stores in New Zealand.

The New World supermarket chain has seen steady growth, with craft beer now representing 13% of total beer sales, up from 9% two years ago.

At Countdown, a supermarket chain owned by Woolworths, craft beer now accounts for 10% of total beer sales; a figure that is set to rise.

“In the past few years we’ve seen a steady increase in the popularity of craft beer in our supermarkets,” said Katherine Klouwens, a spokeswoman for New World.

“While the beer category has seen an overall slowdown, craft beer is one segment which is showing growth,” she added.

Craft beer also seems to be taking hold in rural areas of the country as customers turn to boutique brews in pursuit of something hand crafted.

“It’s like with the rise of wine or better coffee, it starts off in the cosmopolitan centres but the wave soon carries,” said Wellington-based beer writer Kieran Haslett-Moore.

Earlier this year db reported that craft beer is becoming increasingly more like wine, with the traditional 12-ounce bottle being replaced with 75cl wine bottles and even three-litre Jeroboams.

A number of new high profile craft breweries in the US are choosing to house their beer only in large-format bottles.

One Response to “Craft beer now 30% of Costco’s beer sales”

  1. Cindy says:

    I recently purchased a fantastic beer at Costco, when I went back it was gone.

    It was a chocolate stout and the name started with the word “Thirteen”,

    Help, will you be selling it again and what was the exact name?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more