Coopers suffering from trend for unoaked wines

The global trend for unoaked wines is hitting coopers hard; with one barrel maker admitting to 20% sales loses over the last four years.

Barrel sales at Vicard are down 20% on five years ago

Barrel sales at Vicard are down 20% on four years ago

Sales at Cognac-based barrel maker Vicard Tonnelleries have fallen from 50,000 barrels in 2008 to 40,000 barrels last year.

“In 2008, 3% of the world’s global wine production was aged in barrel, now it’s just 2%, so we’ve lost 33% of the market,” Pierre Marchais, marketing director of Vicard told the drinks business.

“The trend at the moment is for fruit forward wines that are designed to be drunk young, which isn’t working in our favour,” he added.

To combat the problem, Vicard has developed a sophisticated toasting system where clients can order barrels made to their desired level of toasting.

“Our lightly toasted barrels are doing really well as the presence of oak is very subtle in the final wine. It’s great to be able to offer this service to clients and is proving the most popular barrel style,” Marchais told db.

“With fewer wines being aged in oak, in order to survive as a cooper you have to be flexible and able to offer alternatives,” he added.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Global Brand Manager - Ableforth’s (Bathtub Gin etc)

ATOM Supplies
Tunbridge Wells, UK

Trade Sales Manager

Wine Source Group
Central London, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Rosé Masters 2018

Deadline : 19th March 2018

The Prosecco Masters 2018

Deadline : 19th March 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more