Champagne to rival Armand de Brignac launched

31st July, 2013 by Lucy Shaw

A British entrepreneur has created a Champagne brand aimed at the hip hop community to rival rapper Jay-Z’s favourite fizz, Armand de Brignac.

Each bottle of Goût de Diamants is finished with a brilliant cut Swarovski crystal

Goût de Diamants (Taste of Diamonds), is the brainchild of 29-year-old Shammi Shinh, founder of Knightsbridge-based Prodiguer Brands.

Made from 100% Grand Cru grapes, Goût de Diamants is produced at the 8-hectare, family-owned, Champagne Chapuy in Oger.

Shinh’s partnership with Champagne Chapuy mirrors Brett Berish, CEO of Armand de Brignac’s collaboration with Champagne Cattier in Chigny les Roses.

Each bottle of Goût de Diamants is adorned with a brilliant cut Swarovski crystal in the centre of a diamond-shaped pewter design resembling the Superman logo.

Armand de Brignac Blanc de Blancs

Armand de Brignac Blanc de Blancs

Borrowing design cues from Armand de Brignac, the back of each bottle boasts a hand-engraved pewter label featuring details of the blend inside.

The four-strong Goût de Diamants range comprises a brut, a rosé, a blanc de blancs and a vintage offering.

The Swarovski crystals are pink on the rosé bottles and clear on the blanc de blancs and the brut, which is aged for a minimum of 40 months before release including four months post disgorgement.

Liam Payne of British boy band One Direction was recently snapped drinking the Champagne at Nigerian rapper Wizkid’s birthday party at a London nightclub.

Nigerian producer Don Jazzy, Brighton-born singer Connor Maynard and Olympic medal-winning gymnast Louis Smith are also fans of the brand.

Last month, Shinh collaborated with British Nigerian luxury product designer Alexander Amosu on a limited edition bottle of Goût de Diamants priced at £1.2m, making it the world’s most expensive single bottle of Champagne.

The bespoke bottle saw the diamond logo crafted from 18-carat solid white gold while the Swarovski crystal was upgraded to a 19-carat flawless white diamond.

The 18-carat white gold front label meanwhile, was engraved with the client’s name.

Amosu is also crediting for creating the world’s most expensive suit. Retailing for £70 000, it featured diamond and gold buttons.

Shinh is due to release his second drinks venture, Juliet Vodka, through Prodiguer Brands later this year.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Commercial Director

The Drinks Business Hong Kong
Hong Kong

Key Accounts Manager - Impulse Channel

Australian Vintage Limited
Croydon, Greater London, United Kingdom, UK

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

The Global Beer Masters 2017

Deadline : 1st August 2017

Champagne Masters 2017

Deadline : 4th August 2017

Global Chardonnay Masters 2017

Deadline : 10th August 2017

The Global Riesling Masters 2017

Deadline : 10th August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more