Wine launch adopts medieval methods

14th June, 2013 by Gabriel Stone

South African producer Journey’s End is celebrating the release of its Trebuchet Syrah 2008 by commissioning a full-scale version of the medieval siege weapon.

The trebuchet construction gets underway

The trebuchet construction gets underway

The project has been conceived in partnership with fellow trebuchet fan Huw Kennedy, who lives in the UK county of Shropshire where Journey’s End owner Rollo Gabb has a home.

The 60-foot high, 12-tonne trebuchet will swing into action near Bridgnorth next weekend, when it will hurl several items including an old church organ and a car.

“Combining ancient knowledge with modern technology is something that fascinates me and it seems to suit the 2008 Syrah down to the ground,” remarked Gabb.

In addition to marking the launch of his wine, the initiative aims to raise funds for the local communities in both Shropshire and Stellenbosch.

Gabb explained: “While the event in June will hopefully go a long way to providing our local church in Shropshire with a new organ, the trebuchet will continue to be used for fundraisers as it will be painstakingly taken apart, shipped to the vineyard in South Africa and then rebuilt on site.

“I am planning to raise funds for the local community there by people donating to watch the trebuchet flinging items such as empty wine barrels.”

A competition is open until the end of September for people to suggest names for the new trebuchet, with the top ideas winning a case of the 2008 Syrah. Entries should be sent to trebuchet@journeysend.co.za.

Journey’s End is not the only winery to embrace medieval warfare. Australian producer Wirra Wirra also has a trebuchet, which it uses to hurl watermelons into the vineyard.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more