Wine Advocate slams branded cases claim

7th June, 2013 by Lucy Shaw

Lisa Perrotti-Brown MW, editor-in-chief of The Wine Advocate, has slammed recent claims that Robert Parker is involved with the sale of branded wine cases.

Parker has not given permission for his signature to be used on commercial case of wine

Parker has not given permission for his signature to be used on commercial case of wine

As reported on db.com earlier this week, négociant Bordeaux Vins Selection (BVS) announced it was to release cases of wines given 100-point scores by Parker in specially designed wooden gift boxes signed by the US wine critic.

However, Perrotti-Brown dispelled the claims yesterday on The Wine Advocate bulletin board, stressing that Parker never authorised the use of his signature.

“Robert Parker did not give permission for his signature to be used on any such packaging, and after speaking with Bordeaux Vins Selection, they will no longer be using his signature at all.

“We spoke with BVS last night to confirm that Robert Parker’s signature was not to be used in their packaging, in the format of our logo or otherwise,” she said.

The Wine Advocate's new editor-in-chief, Lisa Perrotti-Brown MW

The Wine Advocate’s new editor-in-chief, Lisa Perrotti-Brown MW

“Some of the claims in the media suggest that we are profiting from the marketing and packaging of wines. This is not true. We continue to maintain our strict policy of not profiting from the sale of wine.

“Endorsing wines for profit is in direct conflict with the policy we have maintained for more than 34 years. We have no plans to change this policy,” she added.

The Wine Advocate recently moved into the sale of commercial licenses, allowing merchants like Bordeaux Vins Selection to market and sell cases using Parker’s perfect scores for the wines as a commercial hook.

The license allows merchants to reproduce Parker’s tasting notes and scores, though the use of Parker’s signature is not permitted within the agreement.

“This deal is in no way exclusive to BVS – other merchants are free to put together their own selections of Robert Parker rated wines,” Perrotti-Brown clarified.

“Neither Parker nor the TWA team have had any part in the selection of wines. We are not endorsing or profiting from the packaging or sales of the BVS cases,” she added.

In addition to commercial licenses, The Wine Advocate has also moved into the sale of bundles of subscription gift cards to eRobertParker.com to retailers.

“They are no different from the subscriptions available on the website; it’s just in a fancy card format that makes for a more presentable gift,” said Perrotti-Brown.

One Response to “Wine Advocate slams branded cases claim”

  1. Winepine says:

    Oh well. That was short-lived. I was looking forward to seeing how those branded wooden wine crates/cases would look.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more