Top 10 biggest Champagne brands5th June, 2013 by Rupert Millar
2. Veuve Clicquot
Volume 2011: 1,450,000 9l cases
Volume 2012: 1,474,000 9l cases
Change 11-12: +1.6%
2011 ranking: 2
Maintaining the Moët Hennessy one-two at the top of the list, Veuve Clicquot ploughs its own on-trade inspired course at present. It was recently named the house Champagne at all of Joel Robuchon’s restaurants, including his two-Michelin-starred L’Atelier de Joel Robuchon in London as well as his 10 other venues in cities such as Las Vegas, Hong Kong, Paris, Tokyo, Macau and Monaco.
The brand also overran one of Selfridges’ window displays at the beginning of the year with an “interactive” experience as part of its “No Noise” campaign.
As with its fellow Moët Hennessy property, Veuve launched its 2004 vintage last year, including for La Grande Dame – the first vintage release for the prestige cuvée since the 1998.
At the launch cellar master Dominique Demarville explained that the acclaimed 2002 was too concentrated for the cuvée’s style.
Brand owner: Moët Hennessy
Head office: 13 Rue Albert Thomas, 51100, Reims, France
Tel: +33 26 89 53 90
Brand director: Christina Jesaitis
UK PR: Phipps PR
+44 (0)20 7759 7407
Product range: Brut Yellow Label, Rosé, Demi-Sec, Vintage, Rosé Vintage, La Grande Dame