The world’s top 10 spirit brands12th June, 2013 by Lucy Shaw
Volume 2011: 11 million 9l cases
Volume 2012: 11.4 million 9l cases
Change 11-12: +3.6%
2012 ranking: 4
Since it was first bottled 34 years ago, Swedish winter wheat vodka brand Absolut has grown to become one of the world’s largest spirits brands. Global sales increased by nearly half a million cases last year to 11.4m.
Pioneering flavoured variants in the early noughties, recent additions to its ever-increasing line-up include Absolut Hibiscus, Absolut Cherrykran and Absolut Cilantro – a mixture of coriander and lime. This April, Mexican contemporary artist Jeronimo Lopez Ramirez, collaborated with the brand on a limited edition Absolut Mexico bottle.
Its Absolut Unique project for travel retail meanwhile comprised four million bottles, each with a different design. Earlier this year the brand released a trio of craft variants – Absolut Craft, in collaboration with mixologist Nick Strangeway. The range, made for the on-trade, includes Herbacious Lemon, Smokey Tea and Bitter Cherry.
Brand owner: The Absolut Company
Head office: Arstaängsvägen 19A 11797 Stockholm, Sweden
Tel: +46 8 744 70 00
Brand manager: Adam Boita
PR (UK): Weber Shandwick +44 (0)20 7067 0000
Product range: Absolut vodka, Berry, Açai, Peppar, Citron, Kurant, Mandrin, Vanilia, Raspberri, Mango, Absolut 100, Absolut Unique, Absolut Craft