The world’s top 10 spirit brands12th June, 2013 by Lucy Shaw
Volume 2011: 6.8 million 9l cases
Volume 2012: 6.9 million 9l cases
Change 11-12: +1.5%
2012 ranking: 8
Since launching in Germany in 1935, 70% proof digestif Jägermeister, made with 56 different herbs, fruits, roots and spices, has grown significantly and now sells in over 80 countries as one of the world’s most popular shot brands and the number one imported liqueur in the US.
Meaning “master hunter” in German, Jägermeister continues to show significant volume growth in both the UK on- and off-trade, which has helped Jägermeister to become third best selling spirit in the UK on-trade and the 17th biggest spirit brand in the UK in general.
Last year, the brand introduced tap machines in the on-trade to help licensees serve Jägermeister as ice-cold shots. With capacity for three bottles, the machines stand out on the back bar and speed up service. The brand also has strong associations with both sport and music, sponsoring European motor racing teams and the Rockstar Mayhem heavy metal festival in the US.
This summer, the brand has partnered in the US with New York-based celebrity chef Chris Santos on tasting events, Jägermeister-infused recipes and a barbeque competition for grill dishes featuring Jägermeister.
Brand owner: Mast-Jägermeister AG
Head office: Jägermeisterstrasse 7-15 Boulevard 38296 Wolfenbüttel, Germany
Tel: +49 (0) 53 31 81 0
PR: Clarion Communications +44 (0)20 7479 0910
Product range: Jägermeister herbal liqueur, Schlehenfeuer fruit liqueur