The world’s top 10 spirit brands12th June, 2013 by Lucy Shaw
Volume 2011: 19.6 million 9l cases
Volume 2012: 19.8 million 9l cases
Change 12-11: +1%
2012 ranking: 2
Bacardi celebrated its 150th anniversary in style last year by throwing parties around the world. In addition to its year-long birthday party, the brand also had strong sales figures to celebrate, growing global volume sales to 19.8m 9l cases.
While yet to penetrate the Asian market to a significant degree, sales remained strong in the US last year, helped along by innovations such as Bacardi Wolf Berry blueberry and wolf berry rum and Black Razz raspberry and black sapote rum housed in temperature and light activated bottles.
The brand marked its 150th birthday with a limited edition rum blended by eight Bacardi family members and bottled in a hand-blown crystal decanter inspired by the coconut palm planted at the entrance of the first Bacardi distillery in Santiago de Cuba. Only 1,000 decanters of Ron Bacardi de Maestros de Ron, Vintage: MMXII were made, with 600 being given to family members and 200 going on sale in the US for £1,280 each.
This February, Spanish tennis ace Rafael Nadal was chosen to lead Bacardi’s latest responsible drinking campaign.
Brand owner: Bacardi
Global Head office: 28 Dorset Square, London NW1 6QG, UK
Tel: +44 (0) 20 7563 3400
Brand director: Dmitry Ivanov
PR: Amy Federman, +1 294 1110
Product range: Bacardi Superior, Bacardi Gold, Bacardi Black, Bacardi Dark Heart, Bacardi Mojito, Bacardi Limon