The top 10 biggest beer brands25th June, 2013 by Andy Young
4. Yanjing Beer
Volume sales: 39.6m barrels
Brand owner: Beijing Yanjing Beer Group Corporation
Address: Shunyi District, River Road, China
Tel: (010) 89495511
Chairman: Mr. Li Fucheng
Also known as Beijing Beer, this brewery is one of the largest in Asia with 20,000 employees. The company produces a range of mainly pale lagers under the Yanjing Beer brand, with Yanjing beer being the main brand.
Yanjing Beer has a nationwide market share of around 11%, but it is by far the most popular beer in Beijing, with close to 85% market share. Yanjing was the official beer of the 2008 Beijing Olympics.
Over the last few years Yanjing has worked on developing the brand internationally and in a recent statement the company said: “The Yanjing Beer Group will participate in the international market competition with the faith of developing the national beer industry and striving for a world-famous brand.”
Thanks predominately to its huge sales in China, Yanjing has been one of the best selling beers in the world since the turn of the century and with the company actively looking to strengthen and develop its domestic and international sales it is expected to maintain this position.