The top 10 biggest beer brands25th June, 2013 by Andy Young
Volume sales: 29.9m barrels
Brand owner: Carlsberg Breweries
Head office: 100 Ny Carlsberg Vej, 1760, Copenhagen, Denmark
Tel: +45 2298 2185
Brand manager: David Caffrey
PR (UK): Talk PR +44 (0)20 7544 3777
This is the biggest beer brand in Brazil, with around 30% market share, after it was launched in the country in 1960. Skol was created in 1960 when leading breweries in different countries were licensed to brew Skol International to a standard formula.
The licence for Skol outside of Africa and South America is currently held by Carlsberg who formerly brewed the beer at its brewery in Leeds, before that closed down in 2011.
Skol was originally produced by Caracu in Brazil, which was bought by Brahma in 1980, which later went on to become part of AB InBev.
Unibra holds the licence for brewing and distributing Skol in Africa.
Brazil leads the sales of this global brand, which is found “everywhere in Brazil” and the demand is such that it is served in most restaurants, bars, clubs and retail establishments throughout the country.