The top 10 biggest beer brands25th June, 2013 by Andy Young
Volume sales: 29.1m barrels
Brand owner: Heineken International
Head office: Tweede Weteringplantsoen 21, 1017 ZD Amsterdam, Netherlands
Tel: +31 (0)20 523 92 39
PR: Heineken Press Centre, +31 (0)20 523 92 39
2012 proved to be a successful year for Heineken, with growth in four out of five regions, driving a gain in global market share.
The Heineken brand delivered 5.3% volume growth in the international premium segment with a 7.4% revenue increase to €18.4bn.
The US has been a strong growth area for Heineken, with Jean-Francois van Boxmeer, chairman of the executive board and CEO of Heineken NV saying: “2012 has been another year of strong progress for Heineken,” he added, “in the US, our portfolio strategy is working, combining a turnaround of the Heineken brand with continued strong growth of the Mexican brand portfolio.”
Van Boxmeer is also hopeful that the beer growth will continue in 2013, he said: “Heineken anticipates continued volume and revenue growth momentum in 2013. The higher growth regions of Africa, Latin America and Asia Pacific are expected to more than offset volume weakness in European markets affected by continuing economic uncertainty and government-led austerity measures.”
In 2012 Heineken als gained further global exposure when it became the official beer for James Bond.